| The adaptive decision maker JW Payne Cambridge University Press, 1993 | 7348 | 1993 |
| An information processing theory of consumer choice JR Bettman Addison Wesley, 1979 | 5312 | 1979 |
| Constructive consumer choice processes JR Bettman, MF Luce, JW Payne Journal of consumer research 25 (3), 187-217, 1998 | 4610 | 1998 |
| Self-construal, reference groups, and brand meaning JE Escalas, JR Bettman Journal of consumer research 32 (3), 378-389, 2005 | 3305 | 2005 |
| Adaptive strategy selection in decision making. JW Payne, JR Bettman, EJ Johnson Journal of experimental psychology: Learning, Memory, and Cognition 14 (3), 534, 1988 | 3009 | 1988 |
| Effects of prior knowledge and experience and phase of the choice process on consumer decision processes: A protocol analysis JR Bettman, CW Park Journal of consumer research 7 (3), 234-248, 1980 | 2698 | 1980 |
| You are what they eat: The influence of reference groups on consumers' connections to brands J Edson Escalas, JR Bettman Journal of consumer psychology 13 (3), 339-348, 2003 | 2659 | 2003 |
| Behavioral decision research: A constructive processing perspective. JW Payne, JR Bettman, EJ Johnson Annual review of psychology, 1992 | 2237 | 1992 |
| Perceived risk and its components: A model and empirical test JR Bettman Journal of marketing research 10 (2), 184-190, 1973 | 1718 | 1973 |
| CONSUMER DECISION MAKING JR Bettman, EJ Johnson, JW Payne | 1164* | 1991 |
| Attributions in the board room: Causal reasoning in corporate annual reports JR Bettman, BA Weitz Administrative science quarterly, 165-183, 1983 | 1118 | 1983 |
| The effects of brand positioning strategies on consumers’ brand and category perceptions: Some insights from schema research M Sujan, JR Bettman Journal of marketing research 26 (4), 454-467, 1989 | 1017 | 1989 |
| Effects of framing on evaluation of comparable and noncomparable alternatives by expert and novice consumers JR Bettman, M Sujan Journal of Consumer Research, 141-154, 1987 | 931 | 1987 |
| Effects of information presentation format on consumer information acquisition strategies JR Bettman, P Kakkar Journal of Consumer research, 233-240, 1977 | 898 | 1977 |
| A componential analysis of cognitive effort in choice JR Bettman, EJ Johnson, JW Payne Organizational behavior and human decision processes 45 (1), 111-139, 1990 | 887 | 1990 |
| Memory factors in consumer choice: A review JR Bettman Journal of marketing 43 (2), 37-53, 1979 | 878 | 1979 |
| Discounting time and time discounting: Subjective time perception and intertemporal preferences G Zauberman, BK Kim, SA Malkoc, JR Bettman Journal of Marketing Research 46 (4), 543-556, 2009 | 857 | 2009 |
| Choice processing in emotionally difficult decisions. MF Luce, JR Bettman, JW Payne Journal of Experimental Psychology: Learning, Memory, and Cognition 23 (2), 384, 1997 | 687 | 1997 |
| Measuring constructed preferences: Towards a building code JW Payne, JR Bettman, DA Schkade, N Schwarz, R Gregory Elicitation of preferences, 243-275, 2000 | 685 | 2000 |
| Emotional trade-off difficulty and choice MF Luce, JW Payne, JR Bettman Journal of marketing research 36 (2), 143-159, 1999 | 585 | 1999 |
Eric J. JohnsonNorman Eig Professor of Business, Columbia Business School, Columbia UniversityVerified email at columbia.edu