| Does flow influence the brand image in event marketing? J Drengner, H Gaus, S Jahn Journal of Advertising Research 48 (1), 138-147, 2008 | 320 | 2008 |
| Trust, commitment, and older women: Exploring brand attachment differences in the elderly segment S Jahn, H Gaus, T Kiessling Psychology & Marketing 29 (6), 445-457, 2012 | 159 | 2012 |
| Conducting mediation analysis in marketing research CL Demming, S Jahn, Y Boztuğ Marketing: ZFP–Journal of Research and Management 39 (3), 76-93, 2017 | 156 | 2017 |
| Strukturgleichungsmodellierung mit LISREL, AMOS und SmartPLS: Eine Einführung S Jahn Working Paper, 2007 | 125* | 2007 |
| Dual-process theory and consumer response to front-of-package nutrition label formats S Sanjari, S Jahn, Y Boztug Nutrition Reviews 75 (11), 871-882, 2017 | 120 | 2017 |
| Creating Loyalty in Collective Hedonic Services: The Role of Satisfaction and Psychological Sense of Community J Drengner, S Jahn, H Gaus Schmalenbach Business Review 64 (1), 59-76, 2012 | 83 | 2012 |
| Plant-Based Meat Alternatives: Motivational Adoption Barriers and Solutions S Jahn, P Furchheim, AM Strässner Sustainability 13 (23), 13271, 2021 | 80 | 2021 |
| Flagship stores for FMCG national brands: Do they improve brand cognitions and create favorable consumer reactions? T Nierobisch, W Toporowski, T Dannewald, S Jahn Journal of Retailing and Consumer Services 34, 117-137, 2017 | 73 | 2017 |
| Measuring Event-Brand Congruence J Drengner, S Jahn, C Zanger Event Management 15 (1), 25-36, 2011 | 62 | 2011 |
| Competition versus cooperation: How technology-facilitated social interdependence initiates the self-improvement chain T Wolf, S Jahn, M Hammerschmidt, WH Weiger International Journal of Research in Marketing 38 (2), 472-491, 2021 | 56 | 2021 |
| Selling the Extraordinary in Experiential Retail Stores S Jahn, T Nierobisch, W Toporowski, T Dannewald Journal of the Association for Consumer Research 3 (3), 412-424, 2018 | 53 | 2018 |
| Temporary communitas and willingness to return to events S Jahn, TB Cornwell, J Drengner, H Gaus Journal of Business Research 92, 329-338, 2018 | 52 | 2018 |
| The entrepreneurial climate at universities: the impact of organizational factors M Geissler, S Jahn, P Haefner The Theory and Practice of Entrepreneurship, 12-31, 2010 | 48 | 2010 |
| How attitude towards food fortification can lead to purchase intention S Jahn, G Tsalis, L Lähteenmäki Appetite 133, 370-377, 2019 | 45 | 2019 |
| Flow revisited: process conceptualization and a novel application to service contexts J Drengner, S Jahn, P Furchheim Journal of Service Management 29 (4), 703-734, 2018 | 45 | 2018 |
| Konsumerlebnisse im Dienstleistungssektor–Die Konzeptualisierung des Erlebniskonstrukts am Beispiel kollektiv-hedonistischer Dienstleistungen J Drengner, S Jahn Customer Experience, 227-249, 2012 | 39 | 2012 |
| Seduced by the Label: How the Recommended Serving Size on Nutrition Labels Affects Food Sales O Elshiewy, S Jahn, Y Boztug Journal of the Association for Consumer Research 1 (1), 104-114, 2016 | 34 | 2016 |
| Towards a Design Model for Interdisciplinary Information Systems Curriculum Development, as Exemplified by Big Data Analytics Education F Jacobi, S Jahn, R Krawatzeck, B Dinter, A Lorenz Proceedings of the European Conference on Information Systems (ECIS) 22, 2014 | 32 | 2014 |
| Konsumentenwert: Konzeptualisierung und Analyse der Wirkungen auf Zufriedenheit und Loyalität am Beispiel eines Festivals S Jahn Springer, 2013 | 27 | 2013 |
| Der Beitrag der Service-Dominant Logic zur Weiterentwicklung der Markenführung J Drengner, S Jahn, H Gaus Die Betriebswirtschaft 73 (2), 143-160, 2013 | 26* | 2013 |
Jan DrengnerHS WormsVerified email at hs-worms.de