| Retail management: A strategic approach B Berman Pearson Education India, 2004 | 4146 | 2004 |
| The value of online surveys JR Evans, A Mathur Internet research 15 (2), 195-219, 2005 | 3735 | 2005 |
| The relationship marketing process: A conceptualization and application JR Evans, RL Laskin Industrial marketing management 23 (5), 439-452, 1994 | 964 | 1994 |
| The value of online surveys: A look back and a look ahead JR Evans, A Mathur Internet research 28 (4), 854-887, 2018 | 779 | 2018 |
| Retail management: a strategic approach B Berman, JR Evans, P Chatterjee Prentice Hall, 2018 | 603* | 2018 |
| Business-to-business marketing and the world wide web: Planning, managing, and assessing web sites JR Evans, VE King Industrial marketing management 28 (4), 343-358, 1999 | 342 | 1999 |
| Online business education in the twenty‐first century: an analysis of potential target markets JR Evans, IM Haase Internet Research 11 (3), 246-260, 2001 | 198 | 2001 |
| Conceptualizing and operationalizing the business-to-business value chain JR Evans, B Berman Industrial Marketing Management 30 (2), 135-148, 2001 | 170 | 2001 |
| Retailing in perspective: the past is a prologue to the future JR Evans The International Review of Retail, Distribution and Consumer Research 21 (1 …, 2011 | 128 | 2011 |
| Маркетинг JR Evans, B Berman (No Title), 1993 | 125 | 1993 |
| Principles of marketing JR Evans, B Berman (No Title), 1988 | 116 | 1988 |
| Marketing JR Evan, B Berman Mac Millan, 1985 | 77 | 1985 |
| The emerging role of the internet in marketing education: from traditional teaching to technology-based education JR Evans Marketing Education Review 11 (3), 1-14, 2001 | 69 | 2001 |
| Retailing management B Berman, JR Evans Boston: pearson, 2010 | 59 | 2010 |
| A strategic approach to self-branding JR Evans Journal of Global Scholars of Marketing Science 27 (4), 270-311, 2017 | 46 | 2017 |
| Are the largest public retailers top financial performers? A longitudinal analysis JR Evans International Journal of Retail & Distribution Management 33 (11), 842-857, 2005 | 46 | 2005 |
| Essentials of marketing JR Evans, B Berman (No Title), 1984 | 43 | 1984 |
| Marketing in the 21st Century JR Evans, B Berman Atomic Dog Publishing, Cincinnati, OH, 2005 | 39* | 2005 |
| Retail marketing: a strategic approach B Berman, JR Evans Upper Saddler River: Prentice Hall, 1998 | 39 | 1998 |
| Marketing: Marketing in the 21st century PDJR Evans, PDB Berman Dreamtech Press, 2003 | 28 | 2003 |
Anil MathurProfessor, Hofstra UniversityVerified email at hofstra.edu
