| The role of narratives in consumer information processing R Adaval, RS Wyer Jr Journal of Consumer Psychology 7 (3), 207-245, 1998 | 792 | 1998 |
| Sometimes it just feels right: The differential weighting of affect-consistent and affect-inconsistent product information R Adaval Journal of consumer research 28 (1), 1-17, 2001 | 532 | 2001 |
| Automatic construction and use of contextual information for product and price evaluations R Adaval, KB Monroe Journal of Consumer Research 28 (4), 572-588, 2002 | 407 | 2002 |
| How good gets better and bad gets worse: Understanding the impact of affect on evaluations of known brands R Adaval Journal of consumer research 30 (3), 352-367, 2003 | 204 | 2003 |
| Conscious and nonconscious comparisons with price anchors: Effects on willingness to pay for related and unrelated products R Adaval, RS Wyer Jr Journal of Marketing Research 48 (2), 355-365, 2011 | 177 | 2011 |
| Narrative-based representations of social knowledge: Their construction and use in comprehension, memory, and judgment RS Wyer Jr, R Adaval, SJ Colcombe Advances in Experimental Social Psychology., 2002 | 147 | 2002 |
| The unique consequences of feeling lucky: Implications for consumer behavior Y Jiang, A Cho, R Adaval Journal of Consumer Psychology 19 (2), 171-184, 2009 | 132 | 2009 |
| The impact of pictures on narrative-and list-based impression formation: A process interference model R Adaval, LM Isbell, RS Wyer Jr Journal of Experimental Social Psychology 43 (3), 352-364, 2007 | 125 | 2007 |
| Contrast and assimilation effects of processing fluency H Shen, Y Jiang, R Adaval Journal of Consumer Research 36 (5), 876-889, 2010 | 122 | 2010 |
| Imagining yourself in the scene: The interactive effects of goal-driven self-imagery and visual perspectives on consumer behavior Y Jiang, R Adaval, Y Steinhart, RS Wyer Jr Journal of Consumer Research 41 (2), 418-435, 2014 | 112 | 2014 |
| Effects of extreme-priced products on consumer reservation prices A Krishna, M Wagner, C Yoon, R Adaval Journal of Consumer Psychology 16 (2), 176-190, 2006 | 98 | 2006 |
| Seeing and Thinking in Pictures: A Review of Visual Information Processing R Adaval, G Saluja, J Yuwei Consumer Psychology Review 2 (1), 50-69, 2018 | 97 | 2018 |
| Who said what: The effects of cultural mindsets on perceptions of endorser–message relatedness M Kwon, G Saluja, R Adaval Journal of Consumer Psychology 25 (3), 389-403, 2015 | 67 | 2015 |
| Communicating about a social interaction: Effects on memory for protagonists’ statements and nonverbal behaviors R Adaval, RS Wyer Jr Journal of Experimental Social Psychology 40 (4), 450-465, 2004 | 57 | 2004 |
| Does Endowing a Product with Life Make One Feel More Alive? The Effect of Product Anthropomorphism on Consumer Vitality F Chen, J Sengupta, R Adaval Journal of the Association for Consumer Research 3 (4), 00-000, 2018 | 52 | 2018 |
| Message reception skills in social communication RS Wyer jr, A Rashmi Handbook of Communication and Social Interaction Skills, 291, 2003 | 45 | 2003 |
| The Moderating Effects of Learning Goals and the Acquisition of Product Information on the Limits of Price Acceptability. R Adaval, KB Monroe Advances in consumer research 22 (1), 1995 | 37 | 1995 |
| Numerosity and consumer behavior R Adaval Journal of Consumer Research 39 (5), xi-xiv, 2013 | 31 | 2013 |
| Pictures, Words, and Media Influence: The Interactive Effects of Verbal and Nonverbal Information on Memory and Judgments RS Wyer Jr, R Adaval The Psychology of Entertainment Media: Blurring the Lines Between …, 2003 | 25 | 2003 |
| Social psychology and consumer psychology. An unexplored interface RS Wyer Jr, R Adaval Social psychology of consumer behavior, 19-61, 2009 | 22 | 2009 |
robert s. wyer, jrVerified email at ust.hk