| The antecedents and consequences of customer-centric marketing JN Sheth, RS Sisodia, A Sharma Journal of the Academy of marketing Science 28, 55-66, 2000 | 1592 | 2000 |
| Conscious capitalism, with a new preface by the authors: Liberating the heroic spirit of business J Mackey, R Sisodia Harvard Business Review Press, 2014 | 1257 | 2014 |
| Firms of endearment: How world-class companies profit from passion and purpose R Sisodia, D Wolfe, JN Sheth Pearson Prentice Hall, 2003 | 918 | 2003 |
| Tensions in stakeholder theory RE Freeman, R Phillips, R Sisodia Business & Society 59 (2), 213-231, 2020 | 831 | 2020 |
| Revisiting marketing’s lawlike generalizations JN Sheth, RS Sisodia Journal of the academy of marketing science 27 (1), 71-87, 1999 | 583 | 1999 |
| Introduction: Does Marketing Need Reform? JN Sheth, RS Sisodia Does Marketing Need Reform?: Fresh Perspectives on the Future, 11-20, 2015 | 572* | 2015 |
| Marketing productivity: issues and analysis JN Sheth, RS Sisodia Journal of Business research 55 (5), 349-362, 2002 | 559 | 2002 |
| Awakening compassion at work: The quiet power that elevates people and organizations M Worline, JE Dutton Berrett-Koehler Publishers, 2017 | 351 | 2017 |
| Enhancing customer engagement through consciousness D Grewal, AL Roggeveen, R Sisodia, J Nordfält Journal of Retailing 93 (1), 55-64, 2017 | 258 | 2017 |
| Feeling the heat-part 1 JN Sheth, RS Sisodia Marketing Management 4 (2), 8, 1995 | 258 | 1995 |
| The 4 A's of marketing: Creating value for customer, company and society J Sheth, R Sisodia Routledge, 2012 | 237 | 2012 |
| Marketing renaissance: Opportunities and imperatives for improving marketing thought, practice, and infrastructure SW Brown, FE Webster, JBEM Steenkamp, WL Wilkie, JN Sheth, ... Journal of Marketing 69 (4), 1-25, 2005 | 209 | 2005 |
| The rule of three: Surviving and thriving in competitive markets J Sheth, R Sisodia Simon and Schuster, 2002 | 198 | 2002 |
| A dangerous divergence: Marketing and society JN Sheth, RS Sisodia Journal of Public Policy & Marketing 24 (1), 160-162, 2005 | 154 | 2005 |
| Capitalismo consciente J Mackey, R Sisodia Ediciones Urano, 2016 | 147 | 2016 |
| Consumer behavior in the future JN Sheth, RS Sisodia Electronic marketing and the consumer, 17-37, 1997 | 146 | 1997 |
| Developing a model of antecedents to consumers' perceptions and evaluations of price unfairness NN Bechwati, RS Sisodia, JN Sheth Journal of Business Research 62 (8), 761-767, 2009 | 135 | 2009 |
| Information technology: its role in building, maintaining, and enhancing relationships RS Sisodia, DB Wolfe Handbook of relationship marketing, 525-564, 2000 | 127 | 2000 |
| Improving marketing productivity JN Sheth, RS Sisodia Encyclopedia of Marketing for the Year 2000, 1995 | 110 | 1995 |
| Everybody matters: The extraordinary power of caring for your people like family B Chapman, R Sisodia Penguin, 2015 | 101 | 2015 |
Jagdish N. ShethCharles H. Kellstadt Professor of Business, Emory UniversityVerified email at jagsheth.com