| Corporate Social Responsibility: Linking Bottom of the Pyramid to Market Development? R Singh, M Bakshi, P Mishra Journal of Business Ethics, 1-13, 2015 | 77 | 2015 |
| Impact of consumption emotions on WOM in movie consumption: Empirical evidence from emerging markets PM M Bakshi, R Singh Australasian Marketing Journal (AMJ), 2016 | 52* | 2016 |
| Structural equation modelling of determinants of consumer-based brand equity of newspapers M Bakshi, P Mishra Journal of Media Business Studies 13 (2), 73-94, 2016 | 42 | 2016 |
| Drivers of brand equity of television news channels: evidences from emerging market M Bakshi, P Mishra Marketing Intelligence & Planning 35 (1), 147-162, 2017 | 22 | 2017 |
| The effect of content credibility on consumer-based brand equity: The case of Indian television channels M Bakshi, BM Khan, P Mishra International Journal of Indian Culture and Business Management 8 (3), 329-344, 2014 | 14 | 2014 |
| Influence of trust and affect on brand loyalty and brand performance: the case of Indian television news channels M Bakshi, P Mishra Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools …, 2018 | 7 | 2018 |
| Social media marketing in emerging economies: case Study of three Indian firms M Bakshi, P Mishra Digital arts and entertainment: Concepts, methodologies, tools, and …, 2014 | 6 | 2014 |
| Strategic imperatives of communicating CSR through digital media: An emerging market perspective P Mishra, M Bakshi Communicating corporate social responsibility in the digital era, 35-49, 2017 | 4 | 2017 |
| Influence of brand trust and affect, purchase and attitudinal loyalty on brand performance in Thriving in a New World Economy (K. Plangger, Ed.) M Bakshi, P Mishra Cham: Springer, 119-121, 2016 | 2* | 2016 |
| Consumption emotion, satisfaction and word of mouth: A structural study of demographic correlates consumption emotion, satisfaction P Mishra, M Bakshi Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2015 | 2 | 2015 |
| ‘Crazy Kiya Re’: Explaining the consumption and popularity of Hindi film songs M Bakshi, S Sarkar South Asian Popular Culture 13 (2), 141-153, 2015 | 2 | 2015 |
| Determinants of media consumption: Evidences from an emerging market: An abstract P Mishra, M Bakshi Marketing Transformation: Marketing Practice in an Ever Changing World …, 2018 | 1 | 2018 |
| Moderating Role of Individual Ethics and Spirituality in Assessing Consumer Attitude and Purchase Intention Towards Firms Practising Cause Specific CSR: An Abstract M Bakshi, P Mishra, R Saha Marketing Transformation: Marketing Practice in an Ever Changing World …, 2018 | 1 | 2018 |
| Miles to go: effectiveness of RTI for women M Bakshi, M Bhattacharya Global Media Journal - Indian Edition, 1-8, 2002 | 1* | 2002 |
| The public relations function in high-tech organizations of Silicon Valley M Bakshi San Jose State University, 2000 | 1 | 2000 |
| Images of Working Women in Advertising: A Long Road Ahead in India M Bakshi, A Mukherjee Women And Work in South Asia, 2022 | | 2022 |
| Repositioning for Success: The Lloyd’s Acquisition by Havells India P Mishra, B Madhupa, K Shreshtha, K B https://www.iimcal.ac.in/case-studies-lists#accordion-5 2021, 2021 | | 2021 |
| 6 Ballygunge Place: Has the Brand Reached Its Destination? S Sarkar, M Bakshi Ivey Case Publishing, 2019 | | 2019 |
| Facebook Fascination of School Children: Some Demographic Insights M Bakshi Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy …, 2016 | | 2016 |
| A study of the drivers of marketability of Hindi film music in the Indian context M Bakshi, S Sarkar | | 2015 |
Ramendra SinghProfessor of Marketing, IIM Calcutta, IndiaVerified email at iimcal.ac.in