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Laetitia MIMOUN
Laetitia MIMOUN
Associate Professor in Marketing, ESCP Business School
Verified email at escp.eu - Homepage
Title
Cited by
Cited by
Year
Authenticating brand activism: Negotiating the boundaries of free speech to make a change
O Sibai, L Mimoun, A Boukis
Psychology & Marketing 38 (10), 1651-69, 2021
1542021
Chronic consumer liminality: Being flexible in precarious times
L Mimoun, F Bardhi
Journal of Consumer Research 49 (3), 496-519, 2022
352022
Soldiers and superheroes needed! Masculine archetypes and constrained bodily commodification in the sperm donation market
F Sobande, L Mimoun, LT Torres
Marketing Theory 20 (1), 65-84, 2020
352020
Social emotions and the legitimation of the fertility technology market
L Mimoun, L Trujillo-Torres, F Sobande
Journal of Consumer Research 48 (6), 1073-1095, 2022
342022
Customer work practices and the productive third place
L Mimoun, A Gruen
Journal of Service Research 24 (4), 563-581, 2021
222021
Digital nomadism as temporal privilege
A Atanasova, F Bardhi, GM Eckhardt, L Mimoun
The Routledge handbook of digital consumption, 22-34, 2022
212022
Access-based customer journeys
L Trujillo-Torres, E Anlamlier, L Mimoun, L Chatterjee, D Dion
Journal of the Academy of Marketing Science 52 (1), 24-43, 2024
162024
Reclaiming the witch: Processes and heroic outcomes of consumer mythopoesis
MC Zanette, D Rinallo, L Mimoun
Marketing Theory 23 (1), 163-182, 2023
122023
When High Failure, Risky Technology Leads to Market Expansion: The Case of the Fertility Services Market
L Mimoun, LT Torres, F Sobande
ACR North American Advances, 2017
72017
Transnational Market Navigation: Living and Consuming across Borders
Z Sharifonnasabi, L Mimoun, F Bardhi
Journal of Consumer Research 50 (6), 1198-1220, 2024
52024
Guest, friend or colleague? Unpacking relationship norms in collaborative workplaces
A Gruen, L Mimoun
Handbook of the Sharing Economy, 91-104, 2019
42019
Food prosumption technologies: A symbiotic lens for a degrowth transition
H Vicdan, E Ulusoy, JS Tillotson, S Hong, A Ekici, L Mimoun
Marketing Theory 24 (2), 289-309, 2024
32024
Consumer Hacks in the Sharing Economy
D Dion, L Mimoun, E Anlamlier, L Chatterjee, L Trujillo-Torres
Journal of Business Research, 2023
22023
Revisiting Liminality in Consumer Research: Pursuing Liquid Lifestyles in the Marketplace
L Mimoun
HEC Paris, 2018
12018
Liminality, portals, and narratives of transformation
F Bardhi, LL Price
Advances in Consumer Research 46, 214-219, 2018
12018
Liminality in Consumer Research
L Mimoun, F Bardhi
ACR North American Advances, 2017
12017
Conducting consumer interviews online and offline
A Gruen, L Mimoun
Handbook of Qualitative Research Methods in Marketing, 197-209, 2024
2024
Home and psychological well‐being in global consumer mobility
Z Sharifonnasabi, L Mimoun, F Bardhi
Journal of Consumer Psychology, 2024
2024
“The digital plane and the astral plane have converged”: a longitudinal exploration of the witchcraft field combining netnography with in-person ethnography.
D Rinallo, L Mimoun, MC Zanette
NETNOCON 2024 Conference Proceedings, 167, 2024
2024
Participatory Food Provisioning via Emerging Technologies: Revisiting Prosumption and Value Creation Beyond the Anthropocene
E Ulusoy, H Vicdan, A Ekici, JS Tillotson, S Hong, L Mimoun
Journal of Macromarketing, 02761467241253992, 2024
2024
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