| Digital future of luxury brands: Metaverse, digital fashion, and non‐fungible tokens A Joy, Y Zhu, C Peña, M Brouard Strategic change 31 (3), 337-343, 2022 | 312 | 2022 |
| Examining impacts of negative reviews and purchase goals on consumer purchase decision FL Weisstein, L Song, P Andersen, Y Zhu Journal of Retailing and Consumer Services 39, 201-207, 2017 | 140 | 2017 |
| Business-to-Business Referral as Digital Coopetition Strategy: Insights from an Industry-Wise Digital Business Network Y Zhu, VL Wang, YJ Wang, J Nastos European Journal of Marketing, 2020 | 71 | 2020 |
| Getting in touch with your thinking style: How touchscreens influence purchase Y Zhu, J Meyer Journal of Retailing and Consumer Services 38, 51-58, 2017 | 66 | 2017 |
| The extended website stage model: a study of Canadian winery websites Y Zhu, DZ Basil, MG Hunter Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2009 | 43 | 2009 |
| Understanding cross‐product purchase intention in an IT brand extension context Y Guo, Y Zhu, SJ Barnes, Y Bao, X Li, K Le‐Nguyen Psychology & Marketing 35 (6), 392-411, 2018 | 41 | 2018 |
| Allocation methods in life cycle assessments (LCAs) of agri-food co-products and food waste valorization systems: Systematic review and recommendations DD Aldama, F Grassauer, Y Zhu, A Ardestani-Jaafari, N Pelletier Journal of Cleaner Production, 138488, 2023 | 30 | 2023 |
| Making the hospital smart: using a deep long short-term memory model to predict hospital performance metrics Q Jia, Y Zhu, R Xu, Y Zhang, Y Zhao Industrial Management & Data Systems 122 (10), 2151-2174, 2022 | 15 | 2022 |
| Effects of vividness, information and aesthetic design on the appeal of pay-per-click ads Y Zhu, Y Wang, J Wei, A Hao Journal of Research in Interactive Marketing 17 (6), 848-864, 2023 | 11 | 2023 |
| How to craft humorous advertisements across diverse cultures? Multi‐country insights from Brazilian, Chinese and American consumers Y Zhu, V Lynette Wang, YJ Wang, JJ Wei International Journal of Consumer Studies 46 (3), 716-730, 2022 | 9 | 2022 |
| Influence of social network participation, regional density, and customer interaction on the adoption of sustainability initiatives Y Zhu, E Mazaheri Journal of Strategic Marketing 29 (6), 528-545, 2021 | 9 | 2021 |
| A tale of two brands: The joint effect of manufacturer and retailer brands on consumers’ product evaluation Y Zhu, H Chen Journal of Brand Management 24, 284-306, 2017 | 8 | 2017 |
| Streamlining interfunctional coordination in industrial SMEs: Insights from market-oriented managers YJ Wang, P LaPlaca, Y Zhu, AW Hao, C Guo, Y Bao Journal of General Management 42 (3), 31-40, 2017 | 8 | 2017 |
| The impact of intragroup relationship conflict on intention to re-enroll: Implications for virtual learning Y Zhu, V Lynette Wang, E Leach, K Cruthirds, Y Wang Internet Research 29 (6), 1370-1385, 2019 | 6 | 2019 |
| On conducting ethically sound psychological science in the metaverse. T Cockerton, Y Zhu, MK Dhami American Psychologist 79 (1), 92, 2024 | 5 | 2024 |
| The impact of brand transposition strategies and firm type on consumer ratings of brand: an analytical study of cosmetic brands Y Zhu, A Zhang, J He, YJ Wang Journal of Global Marketing 34 (1), 56-72, 2021 | 5 | 2021 |
| The Role of Touch, Touchscreens, and Haptic Technology in Interactive Marketing: Evolution from Physical Touch to Digital Touch Y Zhu The Palgrave Handbook of Interactive Marketing, 867-891, 2023 | 3 | 2023 |
| Distributor orientation and channel profitability for manufacturing-centered SMEs: Moderating role of competitive intensity and coordinative intensity C Guo, Y Wang, Y Zhu Journal of Research in Marketing and Entrepreneurship 18 (2), 197-210, 2016 | 3 | 2016 |
| Digitalization of luxury brands in China Y Zhu New Directions in Art, Fashion, and Wine: Sustainability, Digitalization …, 2023 | 2 | 2023 |
| Possibilities for decision science in the metaverse. MK Dhami, Y Zhu Decision, 2024 | | 2024 |
Yong J. WangProfessor of MarketingVerified email at wcupa.edu