| The grounded theory approach to consumer-brand engagement: The practitioner's standpoint RC Gambetti, G Graffigna, S Biraghi International Journal of Market Research 54 (5), 659-687, 2012 | 515 | 2012 |
| Corporate branding: Where are we? A systematic communication-based inquiry S Biraghi, RC Gambetti Journal of Marketing Communications 21 (4), 260-283, 2015 | 125 | 2015 |
| Brand wars: consumer–brand engagement beyond client–agency fights R Gambetti, S Biraghi, DE Schultz, G Graffigna Journal of Strategic Marketing 24 (2), 90-103, 2016 | 78 | 2016 |
| Between tribes and markets: The emergence of a liquid consumer-entrepreneurship S Biraghi, R Gambetti, S Pace Journal of Business Research 92, 392-402, 2018 | 59 | 2018 |
| eta Romenti, S.(2012):«Entrepreneurial communication and the strategic role of internal communication» E Invernizzi, S Biraghi Sinergie 87 (12), 149-170, 0 | 48 | |
| Is brand value co-creation actionable? A facilitation perspective S Biraghi, RC Gambetti Management Decision 55 (7), 1476-1488, 2017 | 30 | 2017 |
| Advancing a citizenship approach to corporate branding: A societal view S Biraghi, RC Gambetti, DE Schultz International Studies of Management & Organization 47 (2), 206-215, 2017 | 25 | 2017 |
| Entrepreneurial communication and the strategic role of internal communication E Invernizzi, S Biraghi, S Romenti Sinergie, 149-170, 2012 | 23 | 2012 |
| The CCO: appointed or organic leader? The rise of conversational leadership RC Gambetti, S Biraghi Corporate Communications: An International Journal 20 (4), 415-430, 2015 | 22 | 2015 |
| An ecological definition of ambient communication: A discursive conceptualization S Biraghi, RC Gambetti, G Graffigna Journal of Marketing Communications 21 (1), 5-19, 2015 | 22 | 2015 |
| Branded activism: Navigating the tension between culture and market in social media RC Gambetti, S Biraghi Futures 145, 103080, 2023 | 21 | 2023 |
| Eudaimonia: The sociocultural value of consumers’ social labor S Biraghi, D Dalli, RC Gambetti Marketing Theory 21 (2), 201-225, 2021 | 18 | 2021 |
| Engaging employers to develop quality in higher education: The case of communication studies in Italy S Romenti, E Invernizzi, S Biraghi Quality in Higher Education 18 (2), 205-220, 2012 | 18 | 2012 |
| Stakeholder engagement beyond the tension between idealism and practical concerns S Biraghi, R Gambetti, S Romenti International Journal of Business and Management 12 (2), 14-26, 2017 | 14 | 2017 |
| Internationally Mobile students and their brands: Insights from diaries S Biraghi International Journal of Market Research 59 (4), 449-469, 2017 | 11 | 2017 |
| Faster than fact: consuming in post-truth society R Kozinets, R Gambetti, S Biraghi NA-Advances in Consumer Research 46, 413-419, 2018 | 9 | 2018 |
| Leadership and communication S Biraghi, RC Gambetti, S Quigley Leadership Today: Practices for Personal and Professional Performance, 229-247, 2017 | 9 | 2017 |
| Consumer–Brand Engagement R Gambetti, G Graffigna, S Biraghi Wiley Encyclopedia of Management, 1-3, 2015 | 9* | 2015 |
| Achieving cultural relevance in technomediated platforms: instant cultural branding and controversial clicktivism S Biraghi, RC Gambetti, AA Beccanulli Italian Journal of Marketing 2020 (2), 163-187, 2020 | 8 | 2020 |
| Emerging market dynamics within and beyond consumer tribes S Biraghi, RC Gambetti, S Pace Consumer Culture Theory, 57-69, 2018 | 7 | 2018 |
Rossella GambettiProfessor of Branding and Consumer Culture; Labcom, Università CattolicaVerified email at unicatt.it