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Co-authors
Sumit OberoiIndian Institute of Management BangloreVerified email at iimb.ac.in- Anmol GulatiDoctoral Research Centre, Chitkara University, Punjab, IndiaVerified email at chitkara.edu.in
- Vinod KumarDepartment of Management, Gurugram University, GurugramVerified email at gurugramuniversity.ac.in
- Dr.Pawan KumarProfessor of Marketing, Mittal School of Business, Lovely Professional University,Punjab( India)
- Dr. Rajesh VermaProfessor of Strategy & Marketing, Mittal School of Business (ACBSP, USA Accredited), LPUVerified email at lpu.co.in