| The impact of leader's humor on employees' psychological empowerment: The moderating role of tenure P Gkorezis, L Hatzithomas, E Petridou Journal of Managerial Issues 23 (1), 83-95, 2011 | 175 | 2011 |
| Humor and cultural values in print advertising: a cross‐cultural study L Hatzithomas, Y Zotos, C Boutsouki International Marketing Review 28 (1), 57-80, 2011 | 137 | 2011 |
| Push and pull travel motivation: Segmentation of the Greek market for social media marketing in tourism C Katsikari, L Hatzithomas, T Fotiadis, D Folinas Sustainability 12 (11), 4770, 2020 | 134 | 2020 |
| Service quality, visitor satisfaction and future behavior in the museum sector VV Daskalaki, MC Voutsa, C Boutsouki, L Hatzithomas Journal of Tourism, Heritage & Services Marketing (JTHSM) 6 (1), 3-8, 2020 | 77 | 2020 |
| A longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials L Hatzithomas, C Boutsouki, P Ziamou International Journal of Advertising 35 (5), 888-906, 2016 | 73 | 2016 |
| Social media advertising platforms: a cross-cultural study ZY Chatzithomas Nikolaos, Boutsouki Christina, Hatzithomas Leonidas International Journal on Strategic Innovative Marketing 1 (2014), 2014 | 65 | 2014 |
| Gender stereotypes in original digital video advertising ME Aramendia-Muneta, C Olarte-Pascual, L Hatzithomas Journal of Gender Studies 29 (4), 403-419, 2020 | 55 | 2020 |
| The influence of entertainment, utility and pass time on consumer brand engagement for news media brands: A mediation model K Riskos, L Hatzithomas, P Dekoulou, G Tsourvakas Journal of Media Business Studies 19 (1), 1-28, 2022 | 54 | 2022 |
| Evaluating the use of QR codes on food products K Rotsios, A Konstantoglou, D Folinas, T Fotiadis, L Hatzithomas, ... Sustainability 14 (8), 4437, 2022 | 52 | 2022 |
| The effects of culture and product type on the use of humor in greek tv advertising: An application of speck's humorous message taxonomy L Hatzithomas, C Boutsouki, Y Zotos Journal of Current Issues & Research in Advertising 31 (1), 43-61, 2009 | 49 | 2009 |
| Standardization, adaptation, and personalization of international corporate social media communications L Hatzithomas, TA Fotiadis, DN Coudounaris Psychology & Marketing 33 (12), 1098-1105, 2016 | 46 | 2016 |
| Visual metaphors in food advertising: A cross-cultural study K Margariti, C Boutsouki, L Hatzithomas, Y Zotos Food research international 115, 338-351, 2019 | 40 | 2019 |
| Gender differences in the interpretation of web atmospherics: A selectivity hypothesis approach E Tsichla, L Hatzithomas, C Boutsouki Journal of Marketing Communications 22 (6), Routledge, 2016 | 36 | 2016 |
| Α path to our heart: Visual metaphors and “white” space in advertising aesthetic pleasure K Margariti, L Hatzithomas, C Boutsouki, Y Zotos International Journal of Advertising 41 (4), 731-770, 2022 | 35 | 2022 |
| The impact of the COVID-19 pandemic on online consumer behavior: applying the theory of planned behavior A Theodorou, L Hatzithomas, T Fotiadis, A Diamantidis, A Gasteratos Sustainability 15 (3), 2545, 2023 | 29 | 2023 |
| Green advertising on social media: A systematic literature review E Ktisti, L Hatzithomas, C Boutsouki Sustainability 14 (21), 14424, 2022 | 29 | 2022 |
| Femvertising practices on social media: a comparison of luxury and non-luxury brands N Michaelidou, NT Siamagka, L Hatzithomas, L Chaput Journal of Product & Brand Management 31 (8), 1285-1300, 2022 | 26 | 2022 |
| Evaluation of mergers and acquisitions in Greece D Soubeniotis, J Mylonakis, T Fotiadis, L Chatzithomas, C Mertzimekis International Research Journal of Finance and Economics 1, 92-104, 2006 | 25 | 2006 |
| Quality and effectiveness of enterprise resource planning-customer relationship management systems: Implications for information systems marketing strategies L Hatzithomas, I Stamelos, T Fotiadis, J Mylonakis Journal of Applied Business Research (JABR) 23 (3), 2007 | 21 | 2007 |
| The link between sustainable destination image, brand globalness and consumers’ purchase intention: A moderated mediation model L Hatzithomas, C Boutsouki, F Theodorakioglou, E Papadopoulou Sustainability 13 (17), 9584, 2021 | 20 | 2021 |
Christina BoutsoukiProfessor of Marketing, Aristotle University of ThessalonikiVerified email at econ.auth.gr
