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Mariette Frazer
Mariette Frazer
Verified email at uj.ac.za
Title
Cited by
Cited by
Year
Omnichannel retailing: The merging of the online and off-line environment
M Frazer, BE Stiehler
Global Conference on Business & Finance Proceedings 9 (1), 655, 2014
2032014
Investigating retention and workplace implementation of board game learning in employee development
M Wait, M Frazer
Acta Commercii 18 (1), 1-7, 2018
162018
The effectiveness of board game learning as an educational tool in employee development
M Wait, M Frazer
Global Business and Technology Association, 2017
42017
Guidelines for retail employers to consider: Through the eyes of Gen Z soon-to-graduate retail students
M Frazer, N Langa, DM Sefoka
International Business Conference Proceedings, p1033-1045, 2021
12021
Customer experience, satisfaction and brand relevance: a South African grocery retail context perspective
BESMMF M.P. Sedibe, G.S. Matthysen, P.M. Biko, G.A. Gomez
31st ANNUAL CONFERENCE OF THE SOUTHERN AFRICAN INSTITUTE FOR MANAGEMENT …, 2019
12019
Technology-enhanced teaching strategies for leadership development: A qualitative exploration of RETAIL LEADERSHIP education
M Frazer
The Southern Africa Inst i tute of Management Scientists, 34th Annual …, 2023
2023
The Influence Of Employer Branding and Social Media Presence On Employee Attraction Among Young Adults: A South African Retail Sector Perspective
MM Frazer, MBP Mathe, MD Zama, MOSK Zwane, MU Ebrahim
2022 INTERNATIONAL BUSINESS CONFERENCE, 2043, 2022
2022
In-store experience, satisfaction, loyalty, and the moderating role of price image in the South African grocery sector
M Frazer, B Stiehler-Mulder
The Retail and Marketing Review 16 (2), 162-172, 2020
2020
Product characteristic determinants of South African showroomers’ behaviour: a brick-and-click value perspective
M Frazer, I Struweg
International Conference on Business and Management Dynamics (ICBMD), 2019
2019
What is your beef with South African Food Retail? A customer perspective
M Frazer, B Stiehler
10th International Business Conferance, ISBN 978-0-620-71113-5, 2016
2016
Omnichannel retailing: demonstrating the retailer’s call to participate in consumer decision-making
M Frazer, B Stiehler
9th International Business Confernace: Zambia, 2015
2015
Role perceptions of selling teams in the supply chain of a fast-moving consumer goods organisation
M Frazer, C Jooste
SAIMS (South African Institute of Management Science) 2013 Conference, 2013
2013
Chapter 7: Pricing
M Frazer
Retail Management: A South African Persoective, 168-189, 2013
2013
Chapter 12: Assests and Risks
M Frazer
Retail Managment: A South African Perspective, 282-294, 2013
2013
Chapter 11: Customer service
M Frazer
Retail Management, A South African Perspective, 264-281, 2013
2013
Retailers Perceptions of the Potential for Omni-Channel Retailing in South Africa
M Frazer, BE Stiehler, A Adri, MA Meyer
Copyright© 2013 Nelson Mandela Metropolitan University Business School All …, 2013
2013
Role Perceptions of Mutually Dependent Salespeople in the Supply Chain of a Fast-Moving Consumer Goods Organisation
M Frazer
PQDT-Global, 2011
2011
Innovative pathways to AI acceptance: How perceived ai utility and AI self-efficacy shape cross-generational adoption
M Frazer
CONCEPTUALISING INTEGRATED MARKETING COMMUNICATIONS (IMC) FOR POLITICAL ORGANISATIONS WITHIN FRAGILE STATES.
N Mafuratidze, M Wait, M Frazer
Conceptualising Integrated Marketing Communications (IMC) for political organisations within fragile states
MS Wait, M Frazer, N Mafuratidze
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