Giang Trinh

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	All	Since 2020
Citations	965	736
h-index	18	16
i10-index	29	27

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Co-authors

John DawesEhrenberg-Bass Institute, UniSA BusinessVerified email at marketingscience.info
Malcolm WrightProfessor of Marketing, Massey UniversityVerified email at massey.ac.nz
Bill PageUniversity of South AustraliaVerified email at unisa.edu.au
Lawrence LockshinProfessor of Wine MarketingVerified email at unisa.edu.au
Prof Rachel KennedyEhrenberg Bass Institute for Marketing Science, University of South AustraliaVerified email at marketingscience.info
Svetlana BogomolovaFlinders UniversityVerified email at flinders.edu.au
Nicole HartnettUniversity of South AustraliaVerified email at marketingscience.info
Jenni RomaniukEhrenberg-Bass Institute, University of South AustraliaVerified email at MarketingScience.info
Byron SharpProfessor of Marketing Science, Ehrenberg-Bass Institute, University of South AustraliaVerified email at unisa.edu.au
Carl DriesenerUniversity of South AustraliaVerified email at unisa.edu.au
Charles GrahamSenior Marketing Scientist, Ehrenberg Bass InstituteVerified email at marketingscience.info
Peilin PhuaEhrenberg-Bass Institute for Marketing Science, University of South AustraliaVerified email at unisa.edu.au
Magda Nenycz-ThielProfessor of Marketing, University of South AustraliaVerified email at unisa.edu.au
Mark AvisMassey UniversityVerified email at massey.ac.nz
Irene SantosoMassey University, New ZealandVerified email at massey.ac.nz
Anne SharpUniversity of South AustraliaVerified email at marketingscience.info
Richard VolpeCalifornia Polytechnic State UniversityVerified email at calpoly.edu
Desmond LamProfessor in Integrated Resort and Tourism Management, University of MacauVerified email at umac.mo
Cam RungieProjectsVerified email at adam.com.au
Armando Maria CorsiAssociate Professor of Wine Business - University of AdelaideVerified email at adelaide.edu.au

Giang Trinh

Ehrenberg-Bass Institute University of South Australia

Verified email at marketingscience.info - Homepage


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Fundamental patterns of in-store shopper behavior H Sorensen, S Bogomolova, K Anderson, G Trinh, A Sharp, R Kennedy, ... Journal of Retailing and Consumer Services 37, 182-194, 2017	144	2017
Price promotion landscape in the US and UK: Depicting retail practice to inform future research agenda S Bogomolova, S Dunn, G Trinh, J Taylor, RJ Volpe Journal of Retailing and Consumer Services 25, 1-11, 2015	90	2015
Is digital advertising effective under conditions of low attention? I Santoso, M Wright, G Trinh, M Avis Journal of Marketing Management 36 (17-18), 1707-1730, 2020	55	2020
Examining older consumers’ loyalty towards older brands in grocery retailing P Phua, R Kennedy, G Trinh, B Page, N Hartnett Journal of Retailing and Consumer Services 52, 101893, 2020	48	2020
Comparing two supermarket layouts: The effect of a middle aisle on basket size, spend, trip duration and endcap use B Page, G Trinh, S Bogomolova Journal of Retailing and Consumer Services 47, 49-56, 2019	46	2019
Understanding the attendance at cultural venues and events with stochastic preference models G Trinh, D Lam Journal of Business Research 69 (9), 3538-3544, 2016	41	2016
Benchmarking buyer behavior towards new brands G Trinh, J Romaniuk, A Tanusondjaja Marketing Letters 27, 743-752, 2016	36	2016
Predicting future purchases with the Poisson log-normal model G Trinh, C Rungie, M Wright, C Driesener, J Dawes Marketing Letters 25, 219-234, 2014	36	2014
Do product variants appeal to different segments of buyers within a category? G Trinh, J Dawes, L Lockshin Journal of Product & Brand Management 18 (2), 95-105, 2009	35	2009
The long-term erosion of repeat-purchase loyalty JG Dawes, C Graham, G Trinh European Journal of Marketing 55 (3), 763-789, 2021	31	2021
How country of origins of food products compete and grow G Trinh, A Corsi, L Lockshin Journal of Retailing and Consumer Services 49, 231-241, 2019	30	2019
Has behavioural loyalty to online supermarkets declined? GT Trinh, ZW Anesbury, C Driesener Australasian Marketing Journal 25 (4), 326-333, 2017	25	2017
An investigation of variation in brand growth and decline across categories GT Trinh, ZW Anesbury International Journal of Market Research 57 (3), 347-356, 2015	25	2015
Predicting variation in repertoire size with the NBD model G Trinh Australasian marketing journal 22 (2), 111-116, 2014	25	2014
Buying brands at both regular price and on promotion over time J Scriven, M Clemente, J Dawes, G Trinh, B Sharp Australasian marketing journal 25 (4), 252-260, 2017	23	2017
Fundamental basket size patterns and their relation to retailer performance J Martin, M Nenycz-Thiel, J Dawes, A Tanusondjaja, J Cohen, B McColl, ... Journal of Retailing and Consumer Services 54, 102032, 2020	20	2020
Mind the attention gap: how does digital advertising impact choice under low attention? I Santoso, MJ Wright, G Trinh, M Avis European Journal of Marketing 56 (2), 442-466, 2022	19	2022
A comparison of brand loyalty between on the go and take-home consumption purchases G Trinh, J Dawes Journal of Retailing and Consumer Services 53, 101968, 2020	19	2020
Purchasing behaviour of ethnicities: Are they different? G Trinh, H Khan, L Lockshin International Business Review 29 (4), 101519, 2020	18	2020
Exploring the past behaviour of new brand buyers A Tanusondjaja, G Trinh, J Romaniuk International Journal of Market Research 58 (5), 733-747, 2016	18	2016

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