| The power of head tilts: gender and cultural differences of perceived human vs human-like robot smile in service CE Yu, HFB Ngan Tourism Review 74 (3), 428-442, 2019 | 117 | 2019 |
| Does organizational climate moderate the relationship between job stress and intent to stay? Evidence from Macau SAR, China LTN Vong, HFB Ngan, PCP Lo Journal of Chinese Human Resource Management 9 (1), 2-20, 2018 | 76 | 2018 |
| Understanding augmented reality marketing in world cultural heritage site, the lens of authenticity perspective C Zhu, MU Io, HFB Ngan, RL Peralta Journal of Vacation Marketing 29 (2), 242-255, 2023 | 42 | 2023 |
| Attitudes towards female managers in Austrian and Macau tourism industry A Litwin, HFB Ngan, R Atembe Journal of Hospitality and Tourism Management 39, 1-8, 2019 | 41 | 2019 |
| To smile or not to smile–an eye-tracking study on service recovery HFB Ngan, CE Yu Current Issues in Tourism 22 (19), 2327-2332, 2019 | 37 | 2019 |
| Where you look depends on what you are willing to afford: Eye tracking in menus HFB Ngan, A Bavik, CF Kuo, CE Yu Journal of Hospitality & Tourism Research 46 (1), 100-124, 2022 | 26 | 2022 |
| Demographic and workplace factors contributing to attitudes toward women as managers in Macau’s hospitality industry HF Boyol Ngan, A Litwin Journal of Human Resources in Hospitality & Tourism 18 (3), 323-348, 2019 | 23 | 2019 |
| Lucky 8-ending–A case study on managerial price-ending beliefs in Macao HFB Ngan, L Ren, G O'Bree Journal of Hospitality and Tourism Management 36, 22-30, 2018 | 17 | 2018 |
| An eye-tracking study of exoticism in intra-national destinations in the Greater Bay area of China WCH Hong, HFB Ngan, J Yu, Y Zhao Tourism Recreation Research 47 (4), 414-427, 2022 | 14 | 2022 |
| Technological advancements shaping consumer behaviour A Bavik, HFB Ngan, E Ekiz The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism, 407-414, 2017 | 13 | 2017 |
| The sweet spot in the eye of the beholder? Exploring the sweet sour spots of Asian restaurant menus CF Kuo, A Bavik, HFB Ngan, CE Yu Journal of Hospitality Marketing & Management 30 (2), 242-257, 2021 | 12 | 2021 |
| Hospitality employees’ unrealistic optimism in promotion perception: myth or reality? HFB Ngan, L Tze-Ngai Vong Journal of Human Resources in Hospitality & Tourism 18 (2), 172-193, 2019 | 11 | 2019 |
| How to use augmented reality to promote a destination? The mediating role of augmented reality attachment C Zhu, MU Io, CM Hall, HFB Ngan, RL Peralta International Journal of Tourism Research 26 (1), e2603, 2024 | 10 | 2024 |
| Transit advertising in corporate branding: a multilevel study HFB Ngan, FX Yang International Journal of Contemporary Hospitality Management 31 (3), 1452-1468, 2019 | 9 | 2019 |
| Measuring implicit attitudes in socially sensitive topics: Practicalities of implicit association test A Litwin, HFB Ngan SAGE Publications Limited, 2019 | 7 | 2019 |
| Interpreting the impact of augmented reality on heritage tourism: two empirical studies from World Heritage sites C Zhu, MU Io, HFB Ngan, RL Peralta Current Issues in Tourism 27 (23), 4374-4388, 2024 | 6 | 2024 |
| Examining cultural differences in Airbnb naming convention and user reception: An eye-tracking study WCH Hong, HFB Ngan, J Yu, P Arbouw Journal of Travel & Tourism Marketing 40 (6), 475-489, 2023 | 4 | 2023 |
| Examining the effects of augmented reality on sport event experiences and revisit intention: a comparative analysis between AR and non-AR users HFB Ngan, WS Lei Current Issues in Tourism, 1-14, 2024 | 2 | 2024 |
| A Practical Guide to Performing a Systematic Review Using Citavi Reference Management Software to Establish Research Gaps and Research Agenda HFB Ngan, A Litwin SAGE Publications Ltd, 2021 | 2 | 2021 |
| Exploring the influence of augmented reality on tourist word-of-mouth through the lens of museum tourism C Zhu, MU Io, CM Hall, HFB Ngan, RL Peralta Journal of Heritage Tourism 20 (1), 78-91, 2025 | 1 | 2025 |
