| Marketing P Baines, C Fill, S Rosengren Oxford University Press, 2017 | 545 | 2017 |
| Expressive participation in Internet social movements: Testing the moderating effect of technology readiness and sex on student SNS use JD Borrero, SY Yousafzai, U Javed, KL Page Computers in Human Behavior 30, 39-49, 2014 | 190 | 2014 |
| Essentials of marketing P Baines, C Fill, K Page Oxford University Press, USA, 2013 | 187 | 2013 |
| Managing business transformation to deliver strategic agility RE Morgan, K Page Strategic Change 17 (5‐6), 155-168, 2008 | 105 | 2008 |
| Consumer knowledge of the World Wide Web: Conceptualization and measurement K Page, M Uncles Psychology & Marketing 21 (8), 573-591, 2004 | 95 | 2004 |
| How does the web make youth feel? Exploring the positive digital native rhetoric K Page, DK, M Mapstone Journal of Marketing Management 26 (13-14), 1345-1366, 2010 | 55 | 2010 |
| Digital marketing KL Page Wiley Encyclopedia of Management, 1-1, 2015 | 48* | 2015 |
| Perceptions of web knowledge and usability: When sex and experience matter KL Page, MJ Robson, MD Uncles International Journal of Human-Computer Studies 70 (12), 907-919, 2012 | 43 | 2012 |
| Learning from a wiki way of learning KL Page, N Reynolds Studies in Higher Education 40 (6), 988-1013, 2015 | 33 | 2015 |
| Measuring task-specific perceptions of the world wide web K Page-Thomas Behaviour and Information Technology 25 (6), 469-477, 2006 | 32 | 2006 |
| The provision of delivery information online: a missed opportunity K Page‐Thomas, G Moss, D Chelly, S Yabin International Journal of Retail & Distribution Management 34 (4/5), 258-277, 2006 | 31 | 2006 |
| Perceived value of social networking sites (SNS) in students' expressive participation in social movements J D. Borrero, S Y. Yousafzai, U Javed, K L. Page Journal of Research in Interactive Marketing 8 (1), 56-78, 2014 | 20 | 2014 |
| Web 2.0, social media, and creative consumers KL Page, L Pitt Journal of Consumer Behaviour 10 (6), i-iii, 2011 | 20 | 2011 |
| The complexity of surveying web participation KL Page, MD Uncles Journal of Business Research 67 (11), 2356-2367, 2014 | 15 | 2014 |
| Attitude toward advertising implications for the World Wide Web E Cowley, K Page, RH Handel Proceedings of Australian & New Zealand marketing academy conference, 463-467, 2000 | 15 | 2000 |
| Marketing Asian Edition P Baines, S Piyush Oxford university press, 2013 | 11 | 2013 |
| Twitter, the most brilliant tough love editor you’ll ever have J Vlieghe, K Page, K Rutten First Monday 21 (4), 2016 | 9 | 2016 |
| Le marketing: des fondamentaux à la pratique contemporaine P Baines, C Fill, K Page, K Page De Boeck, 2012 | 8 | 2012 |
| Perceived ease of web use and perceived usefulness of the web: Multi-item scale development KL Page, MD Uncles | 5 | 2000 |
| World Wide Web perception and use: investigating the role of web knowledge KL Page UNSW Sydney, 2003 | 3 | 2003 |
Paul BainesProfessor of Political Marketing, University of LeicesterVerified email at le.ac.uk