| The influence of price and brand on the purchasing intensions of Arab women: an empirical study AM Sakkthivel, G Ahmed, CT Amponsah, GN Muuka International Journal of Business Innovation and Research 28 (2), 141-161, 2022 | 100 | 2022 |
| Impact of Internal and External Promotional Variables on Consumer Buying Behavior in Emerging Economy – An Empirical Study SSDGA Jesus Cuauhtemoc Tellez Gaytan, A M Sakkthivel Skyline Business Journal 16 (1), 45-54, 2020 | 47 | 2020 |
| Impact of demographics on the consumption of different services online in India AM Sakkthivel The Journal of Internet Banking and Commerce 11 (3), 1-7, 2006 | 43 | 2006 |
| Impact of demographics on online buying behaviour towards different products AM Sakkthivel International Journal of Electronic Finance 3 (3), 284-296, 2009 | 38 | 2009 |
| Do advertising tools create awareness, provide information, and enhance knowledge? An exploratory study SA Manickam Journal of Promotion Management 20 (3), 291-310, 2014 | 28 | 2014 |
| Investigating the gender influence on technology adoption model towards smart phones-evidences from emerging economies AM Sakkthivel, N Ramu International Journal of Business Excellence 16 (1), 35-46, 2018 | 24 | 2018 |
| Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the Hospitality and Tourism Service Sector SAM Kandappan Balasubramanian, Puvaneswaran Kunasekaran, Rupam Konar Marketing Communications and Brand Development in Emerging Markets Volume II …, 2022 | 22 | 2022 |
| Modeling the impact of marketing information on consumer buying behavior in a matured marketing environment: An exploratory study of the middle east consumers SA Manickam, B Sriram Journal of Promotion Management 19 (1), 1-16, 2013 | 21 | 2013 |
| Modelling of determinants influence consumer behaviour towards different technology products AM Sakkthivel International Journal of Electronic Finance 5 (1), 84-103, 2011 | 21 | 2011 |
| Effectiveness of sachets in modifying rural consumers' buying behavior and their consumption pattern-A researcher's view AM Sakkthivel, B Mishra Indian Journal of Marketing 35 (2), 2005 | 17 | 2005 |
| Influence of internet on online buyer involvement towards buying different products and services AM Sakkthivel International Journal of Electronic Finance 4 (2), 171-189, 2010 | 16 | 2010 |
| Modelling the impact of internal and external variables on consumer durables in a matured marketing environment AM Sakkthivel International Journal of Electronic Finance 5 (4), 316-332, 2011 | 14 | 2011 |
| Modelling consumer choice (buying) and switching behaviour in a restricted marketing environment AM Sakkthivel International Journal of Electronic Finance 6 (1), 35-48, 2012 | 12 | 2012 |
| Empirical investigation on consumer purchase intentions in a growing competitive marketing environment AM Sakkthivel, MKG Rajev International Journal of Electronic Finance 6 (3-4), 285-297, 2012 | 11 | 2012 |
| Empirical investigation of determining monetary and non-monetary styles of leisure behaviour deriving happiness. AM Sakkthivel Journal of Services Research 11 (2), 2011 | 10 | 2011 |
| Are the same determinants influence customer satisfaction and brand loyalty–an exploratory study AM Sakkthivel, T Babawale International Journal of Management, Entrepreneurship and Technology 1 (1 …, 2011 | 10 | 2011 |
| Empirical investigation on the impact of internal and external variables that influence customer loyalty, customer life time value and consumer switching behaviour in a growing … AM Sakkthivel, ME Edolyi, J Ponraj International Journal of Management Rivulet 1 (1), 1-13, 2010 | 10 | 2010 |
| Multi ethnicity residents perception towards a country–evidences from United Arab Emirates AM Sakkthivel, S Joghee International Journal of Sustainable Society 11 (4), 298-317, 2019 | 8 | 2019 |
| To push for stardom or not: A rookie’s dilemma in the Tamil movie industry TV Krishnan, AM Sakkthivel IIMB Management Review 22 (3), 80-92, 2010 | 8 | 2010 |
| Does media influence fashion consciousness of Muslim women consumers: evidences from the United Arab Emirates AM Sakkthivel, B Shameem, S Mushtaq International Journal of Business Innovation and Research 22 (4), 523-545, 2020 | 7 | 2020 |
sriram bSur University College, Sultanate of OmanVerified email at suc.edu.om