| Empathy versus Pride: The Influence of Emotional Appeals across Cultures JL Aaker, P Williams Journal of Consumer Research 25 (3), 241-261, 1998 | 976 | 1998 |
| Can Mixed Emotions Peacefully Coexist? P Williams, JL Aaker Journal of Consumer Research 28 (4), 636-649, 2002 | 793 | 2002 |
| Age-related Differences in Responses to Emotional Advertisements P Williams, A Drolet Journal of Consumer Research 32 (3), 343-354, 2005 | 469 | 2005 |
| Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on mixed emotions S Ramanathan, P Williams Journal of Consumer Research 34 (2), 212-223, 2007 | 397 | 2007 |
| Non-conscious Influences on Consumer Choice GJ Fitzsimons, JW Hutchinson, P Williams, JW Alba, TL Chartrand, ... Marketing Letters 13 (3), 269-279, 2002 | 380 | 2002 |
| When Consumers Do Not Recognize “Benign” Intention Questions as Persuasion Attempts P Williams, GJ Fitzsimons, LG Block Journal of Consumer Research 31 (3), 540-550, 2004 | 275 | 2004 |
| Age-related Differences in Responses to Affective vs. Rational Ads for Hedonic vs. Utilitarian Products A Drolet, P Williams, L Lau-Gesk Marketing Letters 18 (4), 211-221, 2007 | 264 | 2007 |
| Feeling Like my Self: Emotion Profiles and Social Identity NV Coleman, P Williams Journal of Consumer Research 40 (2), 203-222, 2013 | 201 | 2013 |
| The Question–Behavior Effect: What We Know and Where We Go from Here DE Sprott, ER Spangenberg, LG Block, GJ Fitzsimons, VG Morwitz, ... Social Influence 1 (2), 128-137, 2006 | 171 | 2006 |
| Emotions and Consumer Behavior P Williams Journal of Consumer Research 40 (5), viii-xi, 2014 | 144 | 2014 |
| Asking Questions can Change Choice Behavior: Does it do so Automatically or Effortfully? GJ Fitzsimons, P Williams Journal of Experimental Psychology: Applied 6 (3), 195, 2000 | 138 | 2000 |
| Undoing the Effects of Seizing and Freezing: Decreasing Defensive Processing of Personally Relevant Messages LG Block, P Williams Journal of Applied Social Psychology 32 (4), 803-833, 2002 | 115 | 2002 |
| Simply Asking Questions about Health Behaviors Increases both Healthy and Unhealthy Behaviors P Williams, LG Block, GJ Fitzsimons Social Influence 1 (2), 117-127, 2006 | 113 | 2006 |
| Simply Asking Questions About Health Behaviors Increases Both Healthy and Unhealthy Behaviors P Williams, LG Block, GJ Fitzsimons Social Influence 1 (2), 117-27, 0 | 113* | |
| License to Sin: The Liberating Role of Reporting Expectations GJ Fitzsimons, JC Nunes, P Williams Journal of Consumer Research 34 (1), 22-31, 2007 | 80 | 2007 |
| Smiling signals intrinsic motivation Y Cheng, A Mukhopadhyay, P Williams Journal of Consumer Research 46 (5), 915-935, 2020 | 61 | 2020 |
| Conceptualizing brand purpose and considering its implications for consumer eudaimonic well-being P Williams, JE Escalas, A Morningstar Journal of Consumer Psychology 32, 699-723, 2022 | 54 | 2022 |
| Socioemotional Selectivity Theory: Implications for Consumer Research A Drolet, L Lau-Gesk, P Williams, HG Jeong The aging consumer— Perspectives from psychology and economics, 51-72, 2010 | 36 | 2010 |
| A Feature-Based Approach to Assessing Advertisement Similarity DA Schweidel, ET Bradlow, P Williams Journal of Marketing Research 43 (2), 237-243, 2006 | 27 | 2006 |
| The Impact of Emotional Advertising Appeals on Consumer Implicit and Explicit Memory: An Accessibility/Diagnosticity Perspective P Williams Advances in Consumer Research, online, May, 01-47, 2000 | 20 | 2000 |
Gavan FitzsimonsEdward S & Rose K Professor of Marketing and Psychology, Duke UniversityVerified email at duke.edu
