| From point of purchase to path to purchase: How preshopping factors drive unplanned buying DR Bell, D Corsten, G Knox Journal of Marketing 75 (1), 31-45, 2011 | 493 | 2011 |
| Changing their tune: How consumers’ adoption of online streaming affects music consumption and discovery H Datta, G Knox, BJ Bronnenberg Marketing Science 37 (1), 5-21, 2018 | 418 | 2018 |
| Customer Complaints and Recovery Effectiveness: A Customer Base Approach G Knox, R Van Oest Journal of Marketing 78 (September), 42-57, 2014 | 263 | 2014 |
| Incorporating Direct Marketing Activity into Latent Attrition Models D Schweidel, G Knox Marketing Science 32 (3), 471-87, 2013 | 126 | 2013 |
| Simple models of discrete choice and their performance in bandit experiments N Gans, G Knox, R Croson Manufacturing & Service Operations Management 9 (4), 383-408, 2007 | 116 | 2007 |
| The consumer's rent vs. buy decision in the rentailer G Knox, J Eliashberg International Journal of Research in Marketing 26 (2), 125-135, 2009 | 72 | 2009 |
| Modelling and managing customers in a multichannel setting GAH Knox University of Pennsylvania, 2006 | 45 | 2006 |
| Extending the BG/NBD: A simple model of purchases and complaints R Van Oest, G Knox International Journal of Research in Marketing 28 (1), 30-37, 2011 | 36 | 2011 |
| Unplanned Buying on Shopping Trips DR Bell, D Corsten, G Knox, MS Institute Marketing Science Institute Working Paper Series 2010 10 (109), 2010 | 17 | 2010 |
| Situational Determinants of Unplanned Buying in Emerging and Developed Markets G Knox, DR Bell, D Corsten Marketing Science Institute Working Paper Series 2011 11 (114), 2011 | 16 | 2011 |
| Diagnosing and Predicting Individual Customer Defection A Bonfrer, G Knox, J Eliashberg, J Chiang | 11* | 2007 |
| The Power of Planned Uncertainty D Bell, D Corsten, G Knox International Commerce Review 8 (1), 56-64, 2008 | 9 | 2008 |
| Platform-Guided Consumption Similarity G Knox, H Datta Available at SSRN 4236521, 2022 | 7* | 2022 |
| Tracking the Environmental Costs of Household Grocery Purchases BJ Bronnenberg, T Bùi, B Deleersnyder, L Haerkens, G Knox, A van Lin, ... Available at SSRN 4687177, 2024 | 2 | 2024 |
| Interaction orientation and complaint handling G Ramani, G Knox Handbook of Research on Customer Equity in Marketing, 448-465, 2015 | 1 | 2015 |
| Håndtering av kundeklager RD van Oest, G Knox Fagbokforlaget i samarbeid med Econa, 2015 | 1 | 2015 |
| Erratum to: Extending the BG/NBD: A simple model of purchases and complaints,[Intern. J. of Research in Marketing, Volume 28 (2010) 30–37] R van Oest, G Knox International Journal of Research in Marketing 28 (3), 280, 2011 | 1 | 2011 |
| 19. Interaction orientation and complaint G Ramani, G Knox Handbook of Research on Customer Equity in Marketing, 448, 2015 | | 2015 |
| Valuing Customers When Abandonment is Two-Sided: Customer Attrition and the Company’s Abandonment Option R van Oest, G Knox | | |
| USING USAGE TO PREDICT DEFECTION A Bonfrer, G Knox, J Eliashberg, J Chiang | | |
Daniel CorstenProfessor of Operations, IE Business SchoolVerified email at ie.edu
