| A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity K Cowan, S Ketron Journal of business research 100, 483-492, 2019 | 288 | 2019 |
| Prioritizing marketing research in virtual reality: Development of an immersion/fantasy typology K Cowan, S Ketron European Journal of Marketing 53 (8), 1585-1611, 2019 | 94 | 2019 |
| Victim or beggar? Anthropomorphic messengers and the savior effect in consumer sustainability behavior S Ketron, K Naletelich Journal of Business Research 96, 73-84, 2019 | 86 | 2019 |
| Consumer cynicism and perceived deception in vanity sizing: The moderating role of retailer (dis) honesty S Ketron Journal of Retailing and Consumer Services 33, 33-42, 2016 | 61 | 2016 |
| Overcoming information overload in retail environments: Imagination and sales promotion in a wine context S Ketron, N Spears, B Dai Journal of Retailing and Consumer Services 33, 23-32, 2016 | 55 | 2016 |
| How individualism–collectivism influences consumer responses to the sharing economy: Consociality and promotional type S Mai, S Ketron, J Yang Psychology & Marketing 37 (5), 677-688, 2020 | 42 | 2020 |
| Investigating the effect of quality of grammar and mechanics (QGAM) in online reviews: The mediating role of reviewer crediblity S Ketron Journal of Business Research 81, 51-59, 2017 | 40 | 2017 |
| Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses K Cowan, S Ketron, A Kostyk, K Kristofferson Journal of retailing 99 (3), 385-399, 2023 | 35 | 2023 |
| Identifying consumer segments based on COVID‐19 pandemic perceptions and responses X Sheng, SC Ketron, Y Wan Journal of Consumer Affairs 56 (1), 34-67, 2022 | 32 | 2022 |
| Perceived product sizes in visually complex environments S Ketron Journal of Retailing 94 (2), 154-166, 2018 | 32 | 2018 |
| The role of positioning in the retail banking industry of Sub-Saharan Africa C Blankson, S Ketron, J Darmoe International Journal of Bank Marketing 35 (4), 685-713, 2017 | 31 | 2017 |
| Positioning strategies and congruence in the positioning of high‐end indigenous and foreign retailers in sub‐Saharan Africa: An illustration from Ghana C Blankson, MF Nkrumah, G Opare, S Ketron Thunderbird International Business Review 60 (4), 535-548, 2018 | 27 | 2018 |
| How e-readers have changed personal connections with books S Ketron, K Naletelich Qualitative market research: An international journal 19 (4), 433-452, 2016 | 25 | 2016 |
| How retailer ownership of vs. collaboration with sharing economy apps affects anticipated service quality and value co-creation ES Mai, S Ketron Journal of Business Research 140, 684-692, 2022 | 23 | 2022 |
| Representational versus abstract imagery: Effects on purchase intentions between vice and virtue foods S Ketron, K Naletelich, S Migliorati Journal of business research 125, 52-62, 2021 | 22 | 2021 |
| Improving student presentation skills using asynchronous video-based projects A Namin, SC Ketron, VD Kaltcheva, RD Winsor Journal of Management Education 45 (6), 987-1010, 2021 | 20 | 2021 |
| Schema-ing with color and temperature: The effects of color-temperature congruity and the role of non-temperature associations S Ketron, N Spears Journal of Retailing and Consumer Services 54, 102021, 2020 | 20 | 2020 |
| Three peas in the pod of consumer imagination: Purchase task, involvement, and ad information N Spears, S Ketron, W Ngamsiriudom Journal of Consumer Behaviour 15 (6), 527-537, 2016 | 20 | 2016 |
| The “company politics” of social stances: How conservative vs. liberal consumers respond to corporate political stance-taking S Ketron, S Kwaramba, M Williams Journal of Business Research 146, 354-362, 2022 | 19 | 2022 |
| Positioning strategies by foreign retailers at the Accra Mall in Ghana: A case study approach C Blankson, S Ketron, S Coffie Journal of Managerial Issues, 294-314, 2017 | 18 | 2017 |
Kirsten Cowan, Ph.D. Senior Lecturer i...University of EdinburghVerified email at ed.ac.uk