| RESIDENTS’PERSPECTIVES OF a world heritage site: The pitons management area, st. Lucia LN Nicholas, B Thapa, YJ Ko Annals of tourism research 36 (3), 390-412, 2009 | 859 | 2009 |
| A Hierarchial Model of Service Quality for the Recreational Sport Industry. YJ Ko, DL Pastore Sport Marketing Quarterly 14 (2), 2005 | 558 | 2005 |
| Branding athletes: Exploration and conceptualization of athlete brand image A Arai, YJ Ko, S Ross Sport Management Review 17 (2), 97-106, 2014 | 541 | 2014 |
| The impact of virtual reality (VR) technology on sport spectators' flow experience and satisfaction D Kim, YJ Ko Computers in human behavior 93, 346-356, 2019 | 513 | 2019 |
| The influence of service quality on satisfaction and intention: A gender segmentation strategy JH Lee, HD Kim, YJ Ko, M Sagas Sport Management Review 14 (1), 54-63, 2011 | 500 | 2011 |
| Athlete brand image: Scale development and model test A Arai, YJ Ko, K Kaplanidou European Sport Management Quarterly 13 (4), 383-403, 2013 | 383 | 2013 |
| Current issues and conceptualizations of service quality in the recreation sport industry. YJ Ko, DL Pastore Sport marketing quarterly 13 (3), 2004 | 381 | 2004 |
| Assessment of event quality in major spectator sports Y Jae Ko, J Zhang, K Cattani, D Pastore Managing Service Quality: An International Journal 21 (3), 304-322, 2011 | 376 | 2011 |
| The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors' products YJ Ko, K Kim, CL Claussen, TH Kim International Journal of Sports Marketing and Sponsorship 9 (2), 6-21, 2008 | 307 | 2008 |
| A structural model of the relationships between sport website quality, e-satisfaction, and e-loyalty Y Hur, YJ Ko, J Valacich Journal of sport management 25 (5), 458-473, 2011 | 304 | 2011 |
| Brand community development through associated communities: Grounding community measurement within social identity theory B Heere, M Walker, M Yoshida, YJ Ko, JS Jordan, JD James Journal of Marketing Theory and Practice 19 (4), 407-422, 2011 | 303 | 2011 |
| Assessment of service quality in the hotel industry HC Wu, YJ Ko Journal of Quality Assurance in Hospitality & Tourism 14 (3), 218-244, 2013 | 298 | 2013 |
| The influence of consumer's event quality perception on destination image K Sung Moon, M Kim, Y Jae Ko, DP Connaughton, J Hak Lee Managing service quality: an international journal 21 (3), 287-303, 2011 | 266 | 2011 |
| Motivation and concerns for online sport consumption Y Hur, YJ Ko, J Valacich Journal of Sport Management 21 (4), 521-539, 2007 | 263 | 2007 |
| The influence of relationship quality on sport consumption behaviors: An empirical examination of the relationship quality framework YK Kim, G Trail, YJ Ko Journal of Sport Management 25 (6), 576-592, 2011 | 250 | 2011 |
| Scarcity message effects on consumption behavior: Limited edition product considerations WE Jang, YJ Ko, JD Morris, Y Chang Psychology & Marketing 32 (10), 989-1001, 2015 | 244 | 2015 |
| Place attachment as a mediator of the relationship between nature-based recreation benefits and future visit intentions N Kil, SM Holland, TV Stein, YJ Ko Journal of Sustainable Tourism 20 (4), 603-626, 2012 | 209 | 2012 |
| A mediating role of destination image in the relationship between event quality, perceived value, and behavioral intention KS Moon, YJ Ko, DP Connaughton, JH Lee Journal of sport & tourism 18 (1), 49-66, 2013 | 198 | 2013 |
| A comparison of service evaluation models in the context of sport and fitness centres in Greece ND Theodorakis, G Howat, YJ Ko, S Avourdiadou Managing Leisure 19 (1), 18-35, 2014 | 177 | 2014 |
| A multidimensional and hierarchical model of service quality in the participant sport industry YJ Ko The Ohio State University, 2000 | 164 | 2000 |
Yonghwan ChangUniversity of FloridaVerified email at ufl.edu