| Examining consumer purchase intention towards organic food: An empirical study S Kamboj, M Matharu, M Gupta Cleaner and Responsible Consumption 9, 100121, 2023 | 65 | 2023 |
| Fast fashion business model: what, why and how? B Jin, H Jung, DR Matthews, M Gupta Fashion supply chain management: Industry and business analysis, 193-211, 2012 | 61 | 2012 |
| Product involvement as a predictor of Generation Y consumer decision making styles M Gupta, A Brantley, VP Jackson The Business Review 14 (2), 28-33, 2010 | 42 | 2010 |
| Gender equality in Indian hotel industry: A study of perception of male and female employees M Chaudhary, M Gupta International Journal of Hospitality and Tourism Systems 3 (1), 2010 | 25 | 2010 |
| Impact of reward, recognition and welfare on employee engagement M Chand, A Ambardar, M Gupta International Journal of Hospitality and Tourism Systems 15 (2), 79, 2022 | 10 | 2022 |
| Customer Satisfaction with Low Cost Airline in India, An Empirical Study M Gupta, A Kumar south Asian journal of tourism and heritage 2 (1), 119-133, 2009 | 8 | 2009 |
| Examining consumer purchase intention towards organic food: An empirical study. Cleaner and Responsible Consumption, 9, 100121 S Kamboj, M Matharu, M Gupta Go to original source, 2023 | 5 | 2023 |
| Gender equality policies in Indian hotel industry: A study of selected hotels M Gupta International tourism and hospitality in the digital age, 234-258, 2015 | 5 | 2015 |
| Digital twin understanding, current progressions, and future perspectives M Gupta, N Khan Handbook of Research on Applications of AI, Digital Twin, and Internet of …, 2023 | 4 | 2023 |
| Gender sensitivity in Indian hotel industry–a study of selected hotels M Chaudhary, M Gupta Tourism Development Journal 9 (1), 61-75, 2011 | 4 | 2011 |
| Green Hotels: A Step Towards Environmental Sustainability AAM Gupta Global Journal for Research Analysis 4 (3), 50-51, 2015 | 3* | 2015 |
| Oral Health Promotion among Individuals with Intellectual Disabilities: A Systematic Review ABH AlJameel, S Gulzar, M Gupta, AA Alshehri, SA Almalki, FY Asiri, ... European Journal of Dentistry 18 (01), 055-064, 2024 | 2 | 2024 |
| Tourism Impacts: A Study of Tourist Perception in Leh. A Ambardar, S Angmo, M Ambardar International Journal of Hospitality & Tourism Systems 13 (2), 2020 | 2 | 2020 |
| The Effect of Usage of Antiasthmatic Inhalers on Color Stability and Surface Roughness of Dental Restorative Materials: An InVitro Study P Subramaniam, D Bhat, M Gupta, S Gulzar, AH Shah European Journal of Dentistry 18 (02), 645-651, 2024 | 1 | 2024 |
| A study on Factors Influencing Job Satisfaction of Hotel Industry in Himachal Pradesh S. Chauchan, Kusum, M. Gupta Studies in Indian Place Names 40 (3), 2278, 2020 | 1 | 2020 |
| Perception of Inbound Tour Operators of India Towards Marketing Strategies of Ministry of Tourism SS Boora, M Gupta Handbook of Research on International Travel Agency and Tour Operation …, 2019 | 1 | 2019 |
| Gender Equality Policies in Indian Hotel Industry M Gupta Gender Economics, 519-545, 2018 | 1 | 2018 |
| Childhood at Risk: Examining the Effectiveness of the Framework in Protecting Children From Sexual Offenses S Chandra, M Gupta Gender, Environment, and Human Rights: An Intersectional Exploration, 337-358, 2025 | | 2025 |
| Determinants of Branding that Influence Purchase Decisions of Youth for Apparels. P Kumar, M Gupta International Journal of Marketing & Business Communication 12 (1), 2023 | | 2023 |
| Evaluation of Caries Management by Risk Assessment in 3–6-year-old Children at High Caries Risk P Subramaniam, SK Ghai, M Gupta Journal of South Asian Association of Pediatric Dentistry 5 (2), 70-74, 2022 | | 2022 |