| Service innovation in e-commerce last mile delivery: Mapping the e-customer journey Y Vakulenko, P Shams, D Hellström, K Hjort Journal of Business Research 101, 461-468, 2019 | 381 | 2019 |
| Online retail experience and customer satisfaction: the mediating role of last mile delivery Y Vakulenko, P Shams, D Hellström, K Hjort The International Review of Retail, Distribution and Consumer Research 29 (3 …, 2019 | 316 | 2019 |
| Frontline encounters of the AI kind: An evolved service encounter framework S Robinson, C Orsingher, L Alkire, A De Keyser, M Giebelhausen, ... Journal of Business Research 116, 366-376, 2020 | 217 | 2020 |
| The use of electrodermal activity (EDA) measurement to understand consumer emotions–A literature review and a call for action D Caruelle, A Gustafsson, P Shams, L Lervik-Olsen Journal of Business Research 104, 146-160, 2019 | 208 | 2019 |
| Gamified in-store mobile marketing: The mixed effect of gamified point-of-purchase advertising J Högberg, P Shams, E Wästlund Journal of Retailing and Consumer Services 50, 298-304, 2019 | 110 | 2019 |
| Heuristics and resource depletion: eye-tracking customers’ in situ gaze behavior in the field E Wästlund, T Otterbring, A Gustafsson, P Shams Journal of Business Research 68 (1), 95-101, 2015 | 109 | 2015 |
| Vision (im) possible? The effects of in-store signage on customers’ visual attention T Otterbring, E Wästlund, A Gustafsson, P Shams Journal of Retailing and Consumer Services 21 (5), 676-684, 2014 | 88 | 2014 |
| Unsold is unseen… or is it? Examining the role of peripheral vision in the consumer choice process using eye-tracking methodology E Wästlund, P Shams, T Otterbring Appetite 120, 49-56, 2018 | 81 | 2018 |
| Neuroscience in service research: an overview and discussion of its possibilities N Verhulst, A De Keyser, A Gustafsson, P Shams, Y Van Vaerenbergh Journal of Service Management 30 (5), 621-649, 2019 | 68 | 2019 |
| Left isn't always right: placement of pictorial and textual package elements T Otterbring, P Shams, E Wästlund, A Gustafsson British Food Journal 115 (8), 1211-1225, 2013 | 57 | 2013 |
| Does delivery service differentiation matter? Comparing rural to urban e-consumer satisfaction and retention Y Vakulenko, J Arsenovic, D Hellström, P Shams Journal of Business Research 142, 476-484, 2022 | 53 | 2022 |
| Mirror, mirror, on the menu: Visual reminders of overweight stimulate healthier meal choices T Otterbring, P Shams Journal of Retailing and Consumer Services 47, 177-183, 2019 | 42 | 2019 |
| Affective computing in marketing: practical implications and research opportunities afforded by emotionally intelligent machines D Caruelle, P Shams, A Gustafsson, L Lervik-Olsen Marketing Letters 33 (1), 163-169, 2022 | 41 | 2022 |
| Does service employees’ appearance affect the healthiness of food choice? T Huneke, S Benoit, P Shams, A Gustafsson Psychology & Marketing 32 (1), 94-106, 2015 | 37 | 2015 |
| Consumer perception at point of purchase: Evaluating proposed package designs in an eye-tracking lab E Wästlund, P Shams, M Löfgren, L Witell, A Gustafsson Journal of Business & Retail Management Research 5 (1), 42-51, 2010 | 26 | 2010 |
| Cereal deal: How the physical appearance of others affects attention to healthy foods T Otterbring, K Gidlöf, K Rolschau, P Shams Perspectives on Behavior Science 43 (3), 451-468, 2020 | 18 | 2020 |
| Emotional arousal in customer experience: A dynamic view D Caruelle, P Shams, A Gustafsson, L Lervik-Olsen Journal of Business Research 170, 114344, 2024 | 17 | 2024 |
| What does it take to get your attention P Shams The influence of in-store and out-of-store factors on visual attention and …, 2013 | 9 | 2013 |
| Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model T Otterbring, E Wästlund, P Shams Journal of Visualized Experiments, 1-6, 2019 | 6 | 2019 |
| What Does it Take to Get Your Attention?: The Influence of In-store and Out-of-store Factors on Visual Attention and Decision Making for Fast-moving Consumer Goods P Shams Karlstads universitet, 2013 | 5 | 2013 |
Anders GustafssonProfessor of Marketing, BI Norwegian Business SchoolVerified email at bi.no
