| The influence of brand image and brand personality on brand loyalty, mediating by brand trust: An empirical study HA Mabkhot, H Shaari, S Md Salleh Jurnal pengurusan 50, 71-82, 2017 | 419 | 2017 |
| RELATIONSHIP BETWEEN BRAND KNOWLEDGE AND BRAND REWARDS, AND EMPLOYEES'BRAND CITIZENSHIP BEHAVIOR: THE MEDIATING ROLES OF BRAND COMMITMENT. H Shaari, SM Salleh, Z Hussin International Journal of Business & Society 13 (3), 2012 | 74 | 2012 |
| Role of brand experience and brand affect in creating brand engagement: a case of higher education institutions (HEIs) K Farhat, SSM Mokhtar, SBM Salleh Journal of Marketing for Higher Education 31 (1), 107-135, 2021 | 73 | 2021 |
| The role of emotional and rational trust in explaining attitudinal and behavioral loyalty: An insight into SME brands CH Ong, S Md. Salleh, R Zien Yusoff Gadjah Mada International Journal of Business 18 (1), 1-19, 2016 | 59 | 2016 |
| The mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty: Evidence from Malaysia H Mabkhot, S Salleh, H Shaari Management Science Letters 6 (1), 87-98, 2016 | 58 | 2016 |
| Brand experience, trust components, and customer loyalty: Sustainable Malaysian SME brands study D Ong Chuan Huat, S Md Salleh, R Zien Yusoff Asian Social Science 11 (26), 252-266, 2015 | 54 | 2015 |
| The effect of brand leadership styles on employees’ brand citizenship behavior H Shaari, SM Salleh, Z Hussin Asian Social Science 11 (18), 86-92, 2015 | 43 | 2015 |
| Investigating the effects of customer-based brand equity on turnover intentions with mediating effect of customer citizenship behavior M Raza, S Salleh, B Tariq, R Altayyar, H Shaari Management Science Letters 10 (2), 279-286, 2020 | 41 | 2020 |
| Brand equity and brand loyalty: New perspective AM Alkhawaldeh, SM Salleh, FB Halim International Review of Management and Marketing 6 (4), 722-730, 2016 | 41 | 2016 |
| Influence of Brand Experience and Personality on Loyalty Dimensions: Evidence from Successful Malaysian SME Brands. D Ong Chuan Huat, S Md Salleh, R Zien Yusoff International Journal of Business and Commerce 4 (07), 51-75, 2015 | 39 | 2015 |
| Does customer relationship management influence call centre quality performance? An empirical industry analysis AO Abdullateef, SM Salleh Total Quality Management & Business Excellence 24 (9-10), 1035-1045, 2013 | 35 | 2013 |
| Linking brand engagement to customer-based brand equity and role of brand experience, brand personality, and brand affect: A case of automobile market of Pakistan K Farhat Management Science Letters, 2020 | 26 | 2020 |
| The antecedents of automobile brand loyalty: Evidence from Malaysian HA Mabkhot, SMD Salleh, H Shaari International Review of Management and Marketing 6 (3), 596-602, 2016 | 26 | 2016 |
| Does halal product availability and accessibility enhanced halal awareness and intention to purchase halal packaged food products: Malaysia and Thailand's halal industry … S Hasnizam, A Norzieiriani, MS Salniza, M Sany Sanuri Mohd, ... International Journal of Supply Chain Management, 2020 | 23 | 2020 |
| The relationship between word of mouth and consumer buying behavior mediating by religious orientation in Riyadh, Saudi Arabia MAA Auf, SBM Salleh, RZ Yusoff International Review of Management and Marketing 6 (4), 1034-1038, 2016 | 23 | 2016 |
| The influence of trust, advertising, family on intention and actual purchase of local brand in Yemen JME Al-Ekam, NKN Mat, SM Salleh, N Baharom, TRT Teh, NA Noh, ... American Journal of Economics 2 (4), 64-68, 2012 | 23 | 2012 |
| Survey of household solid waste management and waste minimization in Malaysia: awareness, issues and practices Z Abdullah, MS Salleh, K Ismail International Journal of Environmental & Agriculture Research (IJOEAR) 3 (12 …, 2017 | 21 | 2017 |
| Linkages between political brand image, affective commitment and electors loyalty: the moderating influence of reference group A Alkhawaldeh, S Md Salleh, F Halim International Journal of Business and Commerce 5 (04), 18-36, 2016 | 18 | 2016 |
| The role of brand knowledge in explaining relationship between brand-centered communications and brand commitment: evidence from public banks Pakistan S Muhammad, SM Salleh, MM Yusr Journal of distribution science 17 (1), 33-45, 2019 | 17 | 2019 |
| Bridging the gap between brand experience and customer loyalty: The mediating role of emotional-based trust CH Ong, S Md Salleh, RZ Yusoff International Academic Research Journal of Business and Technology 1 (2), 58-70, 2015 | 17 | 2015 |
Prof. Dr. Hasnizam ShaariProfessor in Marketing, Universiti Utara MalaysiaVerified email at uum.edu.my