| How impulsivity affects consumer decision-making in e-commerce YF Huang, FY Kuo Electronic Commerce Research and Applications 11 (6), 582-590, 2012 | 96 | 2012 |
| An eye‐tracking investigation of internet consumers' decision deliberateness Y Huang, F Kuo Internet Research 21 (5), 541-561, 2011 | 68 | 2011 |
| Pre-existing brain states predict risky choices YF Huang, CS Soon, A O'Dhaniel, PJ Hsieh Neuroimage 101, 466-472, 2014 | 35 | 2014 |
| The mere exposure effect is modulated by selective attention but not visual awareness YF Huang, PJ Hsieh Vision research 91, 56-61, 2013 | 27 | 2013 |
| Hedonic evaluation can be automatically performed: An electroencephalography study of website impression across two cultures YF Huang, FY Kuo, P Luu, D Tucker, PJ Hsieh Computers in Human Behavior 49, 138-146, 2015 | 22 | 2015 |
| Unconscious cues bias first saccades in a free-saccade task YF Huang, EGF Tan, CS Soon, PJ Hsieh Consciousness and cognition 29, 48-55, 2014 | 15 | 2014 |
| Influence of self-efficacy on execution discrepancy and decision performance RF Day, FY Kuo, YF Huang Information & Management 58 (5), 103470, 2021 | 6 | 2021 |
| Positive moods can encourage inertial decision making: evidence from eye-tracking data Y Huang, F Kuo Information Systems and Neuroscience: NeuroIS Retreat 2019, 229-238, 2020 | 5 | 2020 |
| To like or not to like in the world of Instagram: An eye-tracking investigation of Instagram users’ evaluation process for liking an image Y Huang, F Kuo, C Chen Information Systems and Neuroscience: NeuroIS Retreat 2018, 203-210, 2019 | 3 | 2019 |
| Behavior Regulation in Social Media: A Neuroscientific Investigation Y Huang, FYB Kuo, CS Lin ICIS 2017 Proceedings, 2017 | 3 | 2017 |
| 正向情緒與誘餌效應對消費者決策行為的影響 黃瑜峰， 陳韋婷， 郭峰淵 中山管理評論 21 (4), 743-767, 2013 | 3 | 2013 |
| 科技框架理論於知識管理應用之探討 黃瑜峰 撰者, 2001 | 3 | 2001 |
| Behavior Regulation in Social Media: A Preliminary Analysis of Pupil Size Change Y Huang, F Kuo Information Systems and Neuroscience: NeuroIS Retreat 2020, 58-63, 2020 | | 2020 |
| The Mere Exposure Effect Is Modulated By Selective Attention But Not Visual Awareness Y Huang, P Hsieh Journal of Vision 14 (10), 704-704, 2014 | | 2014 |
| 擴充認知適配論以研究情緒在決策中的角色-眼動儀之應用 郭峰淵， 黃瑜峰 資訊管理學報 16 (_S), 1-19, 2009 | | 2009 |
| The Neural Correlates of Rapid Website Evaluation Y Huang, F Kuo, P Hsieh | | |
Po-Jang (Brown) HsiehProfessor of Psychology, National Taiwan UniversityVerified email at ntu.edu.tw