| To engage or not engage? The features of video content on YouTube affecting digital consumer engagement AC Munaro, R Hübner Barcelos, EC Francisco Maffezzolli, ... Journal of consumer behaviour 20 (5), 1336-1352, 2021 | 146 | 2021 |
| Use of transmedia storytelling for teaching teenagers AC Munaro, AMDP Vieira Creative Education 7 (07), 1007, 2016 | 35 | 2016 |
| The effect of consumption motivation on the perception of gift store attributes in jewelry retail stores and its influence on repurchase intention AC Munaro, E Martins, HT Kato Revista Brasileira de Gestão de Negócios 21 (04), 788-812, 2019 | 24 | 2019 |
| Does your style engage? Linguistic styles of influencers and digital consumer engagement on YouTube AC Munaro, RH Barcelos, ECF Maffezzolli, JPS Rodrigues, EC Paraiso Computers in Human Behavior 156, 108217, 2024 | 12 | 2024 |
| The drivers of video popularity on YouTube: An empirical investigation AC Munaro, RH Barcelos, ECF Maffezzolli, JPS Rodrigues, EC Paraiso Digital Marketing & eCommerce Conference, 70-79, 2020 | 8 | 2020 |
| A narrativa transmídia no processo de ensino e aprendizagem de adolescentes AMDP Vieira, AC Munaro EccoS Revista Científica, 317-337, 2019 | 8 | 2019 |
| O efeito do enquadramento e dos custos perdidos em decisões de investimentos: Uma análise da intenção entre a continuidade ou interrupção de investimento em um projeto AC Munaro, JGMC da Cunha, LL Dalazen, JNM Martins, WV da Silva Anais do Congresso Brasileiro de Custos-ABC, 2015 | 4 | 2015 |
| O impacto da propaganda e da promoção no valor de marca baseada no consumidor AC Munaro Revista Pensamento Contemporâneo em Administração 16 (1), 128-145, 2022 | 3 | 2022 |
| Identifying sponsored content in youtube using information extraction JPS Rodrigues, AC Munaro, EC Paraiso 2021 IEEE International Conference on Systems, Man, and Cybernetics (SMC …, 2021 | 3 | 2021 |
| Mining meaning of videos on YouTube: Unraveling latent content from digital influencers and their engagement E Francisco-Maffezzolli, A Cristina Munaro, J Pedro Santos Rodrigues, ... Proceedings of the 50th European Marketing Academy 93144, 2021 | 3 | 2021 |
| O efeito da motivação do consumo na percepção dos atributos das lojas de presentes no varejo de joias e sua influência na intenção de recompra AC Munaro, E Martins, HT Kato Revista Brasileira de Gestão de Negócios 21, 788-812, 2020 | 3 | 2020 |
| The impact of influencers on sustainable consumption: A systematic literature review AC Munaro, RH Barcelos, ECF Maffezzolli Sustainable Production and Consumption, 2024 | 2 | 2024 |
| A Star Was Born: The Professional Trajectory of Brazilian Digital Influencers AC Munaro, RH Barcelos, ECF Maffezzolli Academy of Marketing Science Annual Conference, 351-364, 2020 | 1 | 2020 |
| Beyond the screen: a creative exploration of content that engages on YouTube discussed by social media influencers AC Munaro, ECF Maffezzolli, JPS Rodrigues, EC Paraiso Revista Brasileira de Gestão de Negócios 26 (3), e20240002, 2024 | | 2024 |
| A jornada acadêmica: 12 etapas para o reconhecimento científico MR Munaro, AC Munaro, MCD Freitas Avaliação: Revista da Avaliação da Educação Superior (Campinas) 27, 414-428, 2023 | | 2023 |
| The Influence of Linguistic Style on Consumer Engagement: A Study from Top Global Brands’ Posts on Facebook RH Barcelos, AC Munaro Digital Marketing & eCommerce Conference, 122-130, 2022 | | 2022 |
| The Influence of Linguistic Style on Consumer Engagement: A Study from Top Global Brands' RH Barcelos, AC Munaro Advances in Digital Marketing and eCommerce: Third International Conference …, 2022 | | 2022 |
| The Academic Journey: 12 Stages to Scientific Recognition MR Munaro, AC Munaro, MCD Freitas Avaliação: Revista da Avaliação da Educação Superior (Campinas) 27 (3), 414-428, 2022 | | 2022 |
| DIGITAL INFLUENCERS’EFFECT: A COMPREHENSIVE FRAMEWORK AC Munaro OPEN SCIENCE RESEARCH VII 7, 785-807, 2022 | | 2022 |
| The transmidia storytelling in the teaching and learning process of adolescents AMDP Vieira, AC Munaro Eccos Revista Científica, 317-337, 2019 | | 2019 |
Eliane Cristine Francisco MaffezzolliProfessora Titular PPAD, PUCPRVerified email at pucpr.br