| Engaging the consumer: The science and art of the value creation process ET Higgins, AA Scholer Journal of Consumer Psychology 19 (2), 100-114, 2009 | 779 | 2009 |
| Regulatory fit and persuasion: Basic principles and remaining questions J Cesario, ET Higgins, AA Scholer Social and Personality Psychology Compass 2 (1), 444-463, 2008 | 548 | 2008 |
| Motivational versus metabolic effects of carbohydrates on self-control DC Molden, CM Hui, AA Scholer, BP Meier, EE Noreen, PR D’Agostino, ... Psychological science 23 (10), 1137-1144, 2012 | 443 | 2012 |
| When risk seeking becomes a motivational necessity. AA Scholer, X Zou, K Fujita, SJ Stroessner, ET Higgins Journal of personality and social psychology 99 (2), 215, 2010 | 419 | 2010 |
| Self-Regulation AA Scholer, ET Higgins Handbook of approach and avoidance motivation, 489-503, 2013 | 264 | 2013 |
| The role of metamotivational monitoring in motivation regulation DB Miele, AA Scholer Educational Psychologist 53 (1), 1-21, 2018 | 236 | 2018 |
| In pursuit of progress: promotion motivation and risk preference in the domain of gains. X Zou, AA Scholer, ET Higgins Journal of personality and social psychology 106 (2), 183, 2014 | 172 | 2014 |
| Boredom in the COVID-19 pandemic: Trait boredom proneness, the desire to act, and rule-breaking J Boylan, P Seli, AA Scholer, J Danckert Personality and individual differences 171, 110387, 2021 | 168 | 2021 |
| New directions in self-regulation: The role of metamotivational beliefs AA Scholer, DB Miele, K Murayama, K Fujita Current Directions in Psychological Science 27 (6), 437-442, 2018 | 154 | 2018 |
| Responding to negativity: How a risky tactic can serve a vigilant strategy AA Scholer, SJ Stroessner, ET Higgins Journal of Experimental Social Psychology 44 (3), 767-774, 2008 | 130 | 2008 |
| Training for wisdom: The distanced-self-reflection diary method I Grossmann, A Dorfman, H Oakes, HC Santos, KD Vohs, AA Scholer Psychological Science 32 (3), 381-394, 2021 | 122 | 2021 |
| Too Much of a Good Thing? Trade-offs in Promotion and Prevention Focus AA Scholer, ET Higgins The Oxford Handbook of Human Motivation, 2012 | 116 | 2012 |
| A self-regulatory approach to understanding boredom proneness AA Struk, AA Scholer, J Danckert Cognition and Emotion 30 (8), 1388-1401, 2016 | 115 | 2016 |
| Exploring the complexities of value creation: The role of engagement strength AA Scholer, ET Higgins Journal of Consumer Psychology 19 (2), 137-143, 2009 | 105 | 2009 |
| Promotion and prevention systems: Regulatory focus dynamics within self-regulatory hierarchies AA SCHOLER, ET HIGGINS Handbook of Self-Regulation: Research, Theory, and Applications, 143, 2010 | 102 | 2010 |
| Regulatory focus in a demanding world AA Scholer, ET Higgins Handbook of personality and self‐regulation, 291-314, 2010 | 101 | 2010 |
| Inflating and deflating the self: Sustaining motivational concerns through self-evaluation AA Scholer, Y Ozaki, ET Higgins Journal of Experimental Social Psychology 51, 60-73, 2014 | 93 | 2014 |
| Regulatory focus theory and research AA Scholer, JF Cornwell, ET Higgins The Oxford handbook of human motivation, 47-66, 2019 | 88 | 2019 |
| Metamotivational knowledge of the role of high-level and low-level construal in goal-relevant task performance. T Nguyen, JJ Carnevale, AA Scholer, DB Miele, K Fujita Journal of personality and social psychology 117 (5), 876, 2019 | 86 | 2019 |
| The role of metamotivation in creating task-motivation fit. AA Scholer, DB Miele Motivation Science 2 (3), 171, 2016 | 75 | 2016 |
E. Tory HigginsColumbia UniversityVerified email at psych.columbia.edu