| Brand addiction in the contexts of luxury and fast-fashion brands M Mrad, J Majdalani, CC Cui, Z El Khansa Journal of Retailing and Consumer Services 55, 102089, 2020 | 131 | 2020 |
| Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption M Mrad, CC Cui Journal of Business Research 113, 399-408, 2020 | 120 | 2020 |
| Brand addiction: Exploring the concept and its definition through an experiential lens CC Cui, M Mrad, MK Hogg Journal of Business Research 87, 118-127, 2018 | 119 | 2018 |
| An adapted TPB approach to consumers’ acceptance of service-delivery drones ZB Ramadan, MF Farah, M Mrad Technology Analysis & Strategic Management 29 (7), 817-828, 2017 | 119 | 2017 |
| Computer-generated influencers: the rise of digital personalities M Mrad, Z Ramadan, LI Nasr Marketing Intelligence & Planning 40 (5), 589-603, 2022 | 104 | 2022 |
| Brand addiction: conceptualization and scale development M Mrad, CC Cui European Journal of Marketing 51 (11/12), 1938-1960, 2017 | 91 | 2017 |
| How do consumers think about hybrid products? Computer wearables have an identity problem ME Nieroda, M Mrad, MR Solomon Journal of Business Research 89, 159-170, 2018 | 67 | 2018 |
| Brand addiction conceptual development M Mrad Qualitative Market Research: An International Journal 21 (1), 18-38, 2018 | 56 | 2018 |
| From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brands M Mrad, MF Farah, S Haddad Journal of Brand Management 26, 567-582, 2019 | 51 | 2019 |
| B2B eWOM on Alibaba: Signaling through online reviews in platform-based social exchange Z Tóth, M Mrad, OS Itani, J Luo, MJ Liu Industrial Marketing Management 104, 226-240, 2022 | 44 | 2022 |
| Measuring brand hate in a cross-cultural context: Emic and Etic scale development and validation H Akrout, M Mrad Journal of Business Research 154, 113289, 2023 | 27 | 2023 |
| The linkage between professionals’ goal orientation and career anchors L Messarra, M Mourad, N Al Harake Internatıonal Journal of Busıness Research 9 (1), 50-56, 2009 | 22 | 2009 |
| WhatsApp communication service: a controversial tool for luxury brands M Mrad, M Farah, N Mehdi Qualitative Market Research: An International Journal 25 (3), 337-360, 2022 | 17 | 2022 |
| Fashion & luxury marketing MR Solomon, M Mrad Sage, 2022 | 17 | 2022 |
| Elite luxury experiences: customer and managerial perspectives M Mrad, S Karimi, Z Toth, G Christodoulides Journal of Marketing Management 38 (13-14), 1339-1368, 2022 | 9 | 2022 |
| Handle with care: adoption of drone delivery services MF Farah, M Mrad, Z Ramadan, H Hamdane Advances in National Brand and Private Label Marketing: Seventh …, 2020 | 9 | 2020 |
| Consumer pleasure or guilt: luxury fashion brand addiction and social media marketing: an abstract M Mrad, CC Cui Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 9 | 2019 |
| The roles of brand addiction in achieving appearance esteem and life happiness in fashion consumption: An abstract M Mrad, C Cui Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | 9 | 2017 |
| Virtual influencers versus real connections: Exploring the phenomenon of virtual influencers M Mrad, Z Ramadan, Z Tóth, L Nasr, S Karimi Journal of Advertising, 1-19, 2024 | 6 | 2024 |
| Consumer hate and boycott communications of socially irresponsible fashion brands: Applying complexity theory in psychology and marketing research AG Woodside, H Akrout, M Mrad Psychology & Marketing 40 (10), 1986-2015, 2023 | 6 | 2023 |
Dr. Charles Chi CuiProfessor of Marketing, University of Westminster, UKVerified email at westminster.ac.uk