| The Influence of Environmental Knowledge and Concern on Green Purchase Intention the Role of Attitude as a Mediating Variable AHZH A.H. Lizawati Aman British Journal of Arts and Social Sciences 7 (2), 145-167, 2012 | 866* | 2012 |
| The effect of brand image on overall satisfaction and loyalty intention in the context of color cosmetic SL Sondoh Jr, MW Omar, NA Wahid, I Ismail, A Harun Asian Academy of Management Journal 12 (1), 83-107, 2007 | 482 | 2007 |
| THE INFLUENCE OF CONSUMERS’ PERCEPTION OF GREEN PRODUCTS ON GREEN PURCHASE INTENTION JL Wilson Kong, Amran Harun, Rini Suryati Sulong International Journal of Asian Social Sciences 4 (8), 924-939, 2014 | 339* | 2014 |
| E-service quality, customer trust and satisfaction: market place consumer loyalty analysis H Muharam, H Chaniago, E Endraria, AB Harun Jurnal Minds: Manajemen Ide dan Inspirasi 8 (2), 237-254, 2021 | 257 | 2021 |
| The effects on customer satisfaction and customer loyalty by integrating marketing communication and after sale service into the traditional marketing mix model of Umrah travel … BA Othman, A Harun, NM De Almeida, ZM Sadq Journal of islamic marketing 12 (2), 363-388, 2021 | 242 | 2021 |
| Examining the mediating effect of attitude towards electronic words-of mouth (eWOM) on the relation between the trust in eWOM source and intention to follow eWOM among … NTA Zainal, A Harun, J Lily Asia Pacific Management Review 22 (1), 35-44, 2017 | 235 | 2017 |
| The influences of service marketing mix on customer loyalty towards Umrah travel agents: Evidence from Malaysia B Othman, A Harun, W Rashid, S Nazeer, A Kassim, K Kadhim Management Science Letters 9 (6), 865-876, 2019 | 155 | 2019 |
| Understanding factors that influence house purchase intention among consumers in Kota Kinabalu: an application of buyer behavior model theory J Chia, A Harun, AWM Kassim, D Martin, N Kepal Journal of Technology Management and Business 3 (2), 2016 | 146 | 2016 |
| Social media experience, attitude and behavioral intention towards umrah package among generation X and Y A Muslim, A Harun, D Ismael, B Othman Management Science Letters 10 (1), 1-12, 2020 | 116 | 2020 |
| The impact of Umrah service quality on customer satisfaction towards Umrah travel agents in Malaysia B Othman, A Harun, W Rashid, R Ali Management Science Letters 9 (11), 1763-1772, 2019 | 107 | 2019 |
| Green product as a means of expressing green behaviour: A cross-cultural empirical evidence from Malaysia and Nigeria O Ogiemwonyi, AB Harun, MN Alam, AM Karim, MI Tabash, MI Hossain, ... Environmental technology & innovation 20, 101055, 2020 | 106 | 2020 |
| What makes a non-Muslim purchase halal food in a Muslim country? An application of theory of planned behaviour D Damit, A Harun, D Martin, B Othman, H Ahmad Management Science Letters 9 (12), 2029-2038, 2019 | 77 | 2019 |
| Mediating effect of customer satisfaction on perceived product quality, perceived value, and their relation to brand loyalty AWM Kassim, OA Igau, A Harun, S Tahajuddin International Journal of Research in Management & Business Studies 1 (2), 13-18, 2014 | 64 | 2014 |
| Do we care about going green? Measuring the effect of green environmental awareness, green product value and environmental attitude on green culture. An insight from Nigeria O Ogiemwonyi, AB Harun, MN Alam, BA Othman Environmental and Climate Technologies 24 (1), 254-274, 2020 | 62 | 2020 |
| Understanding experienced consumers towards repeat purchase of counterfeit products: The mediating effect of attitude A Harun, M Mahmud, B Othman, R Ali, D Ismael Management Science Letters 10 (1), 13-28, 2020 | 57 | 2020 |
| Benefits of Facebook fan/brand page marketing and its influence on relationship commitment among Generation Y: Empirical evidence from Malaysia NAA Radzi, A Harun, T Ramayah, AWM Kassim, J Lily Telematics and Informatics 35 (7), 1980-1993, 2018 | 53 | 2018 |
| The relationship between service quality dimensions and customer satisfaction towards hypermarket in Malaysia O Ogiemwonyi, A Harun, A Rahman, MN Alam, NM Hamawandy International Journal of Psychosocial Rehabilitation 24 (5), 2062-2071, 2020 | 52 | 2020 |
| Consumption of green product as a means of expressing green behaviour in an emerging economy: with the case study of Malaysia O Ogiemwonyi, AB Harun Environment and Urbanization ASIA 11 (2), 297-312, 2020 | 48 | 2020 |
| Why customers do not buy counterfeit luxury brands? Understanding the effects of personality, perceived quality and attitude on unwilligness to purchase A Harun, NAAR Beldram, NM Suki, Z Hussein Labuan e-Journal of Muamalat and Society (LJMS) 6, 14-29, 2012 | 48 | 2012 |
| Key issues and challenges of green consumer in consuming green product an insight from the emerging country: Malaysia O Ogiemwonyi, AB Harun, BA Othman, AD Ismael, R Ali International Journal of Psychosocial Rehabilitation 23 (2), 514-528, 2019 | 47 | 2019 |
Abdul Wahid Mohd KassimUniversiti Malaysia SabahVerified email at ums.edu.my