| Age, gender and income: do they really moderate online shopping behaviour? B Hernández, J Jiménez, M José Martín Online information review 35 (1), 113-133, 2011 | 789 | 2011 |
| Customer behavior in electronic commerce: The moderating effect of e-purchasing experience B Hernández, J Jiménez, MJ Martín Journal of business research 63 (9-10), 964-971, 2010 | 518 | 2010 |
| Key website factors in e-business strategy B Hernández, J Jiménez, MJ Martín International Journal of information management 29 (5), 362-371, 2009 | 392 | 2009 |
| Adoption vs acceptance of e‐commerce: two different decisions B Hernandez, J Jimenez, MJ Martín European Journal of Marketing, 2009 | 225 | 2009 |
| Extending the technology acceptance model to include the IT decision-maker: A study of business management software B Hernandez, J Jimenez, MJ Martín Technovation 28 (3), 112-121, 2008 | 221 | 2008 |
| Engagement platforms: The role of emotions in fostering customer engagement and brand image in interactive media L Blasco-Arcas, BI Hernandez-Ortega, J Jimenez-Martinez Journal of Service Theory and Practice 26 (5), 559-589, 2016 | 218 | 2016 |
| The impact of self-efficacy, ease of use and usefulness on e-purchasing: An analysis of experienced e-shoppers B Hernandez, J Jimenez, M Jose Martin Interacting with computers 21 (1-2), 146-156, 2009 | 199 | 2009 |
| Tell me your age and I tell you what you trust: the moderating effect of generations C Herrando, J Jimenez-Martinez, MJ Martin-De Hoyos Internet Research 29 (4), 799-817, 2019 | 149 | 2019 |
| The online purchase as a context for co-creating experiences. Drivers of and consequences for customer behavior L Blasco-Arcas, B Hernandez-Ortega, J Jimenez-Martinez Internet Research 24 (3), 393-412, 2014 | 128 | 2014 |
| Differences between potential, new and experienced e‐customers: Analysis of e‐purchasing behaviour B Hernández‐Ortega, J Jiménez‐Martínez, M José Martín‐DeHoyos Internet Research 18 (3), 248-265, 2008 | 71 | 2008 |
| The influence of EDI adoption over its perceived benefits J Jimenez-Martinez, Y Polo-Redondo Technovation 24 (1), 73-79, 2004 | 70 | 2004 |
| Passion at first sight: how to engage users in social commerce contexts C Herrando, J Jiménez-Martínez, MJ Martín-De Hoyos Electronic Commerce Research 17, 701-720, 2017 | 67 | 2017 |
| Adopting television as a new channel for e-commerce. The influence of interactive technologies on consumer behavior L Blasco-Arcas, B Hernandez-Ortega, J Jimenez-Martinez Electronic Commerce Research 13, 457-475, 2013 | 58 | 2013 |
| An analysis of web navigability in Spanish internet banking B Hernández-Ortega, J Jiménez-Martínez, MJ Martín-De Hoyos The Journal of Internet banking and Commerce 12 (3), 1-8, 2007 | 56 | 2007 |
| International diffusion of a new tool: the case of Electronic Data Interchange (EDI) in the retailing sector J Jimenez-Martinez, Y Polo-Redondo Research Policy 26 (7-8), 811-827, 1998 | 56 | 1998 |
| Indicadores y dimensiones que definen la actitud del consumidor hacia el uso del comercio electrónico JJ Martínez, MJM de Hoyos Cuadernos de Economía y Dirección de la Empresa, 7-30, 2007 | 53 | 2007 |
| Social commerce users''optimal experience: Stimuli, response and culture C Herrando, J Jiménez-Martínez, MD Hoyos Journal of Electronic Commerce Research, 2019 | 50 | 2019 |
| Future use intentions versus intensity of use: An analysis of corporate technology acceptance B Hernandez, J Jimenez, MJ Martin Industrial Marketing Management 38 (3), 338-354, 2009 | 47 | 2009 |
| Surfing or flowing? How to retain e-customers on the internet C Herrando, J Jimenez-Martinez, MJ Martin de Hoyos Spanish journal of marketing-esic 22 (1), 2-21, 2018 | 46 | 2018 |
| The influence of personality on learning outcomes and attitudes: The case of discussants in the classroom C Fandos-Herrera, J Jiménez-Martínez, C Orús, A Pérez-Rueda, JM Pina The International Journal of Management Education 21 (1), 100754, 2023 | 42 | 2023 |
BLANCA HERNANDEZ ORTEGAProfessor of Marketing. Universidad de ZaragozaVerified email at unizar.es