| Local heroes and superstars: An empirical analysis of star attraction in German soccer L Brandes, E Franck, S Nüesch Journal of Sports Economics 9 (3), 266-286, 2008 | 228 | 2008 |
| Crypto-marketing: How non-fungible tokens (NFTs) challenge traditional marketing R Hofstetter, E De Bellis, L Brandes, M Clegg, C Lamberton, D Reibstein, ... Marketing Letters 33 (4), 705-711, 2022 | 168 | 2022 |
| Welcome to the jungle! The neuromarketing literature through the eyes of a newcomer N Lee, L Chamberlain, L Brandes European journal of marketing 52 (1/2), 4-38, 2018 | 157 | 2018 |
| This is your brain on neuromarketing: reflections on a decade of research N Lee, L Brandes, L Chamberlain, C Senior Journal of Marketing Management 33 (11-12), 878-892, 2017 | 116 | 2017 |
| Expectations as reference points: Field evidence from professional soccer B Bartling, L Brandes, D Schunk Management Science 61 (11), 2646-2661, 2015 | 116 | 2015 |
| Do soccer associations really spend on a good thing? Empirical evidence on heterogeneity in the consumer response to match uncertainty of outcome M Benz, L Brandes, E Franck Contemporary Economic Policy 27 (2), 216-235, 2009 | 111 | 2009 |
| Who made who? An empirical analysis of competitive balance in European soccer leagues L Brandes, E Franck Eastern Economic Journal 33 (3), 379-403, 2007 | 94 | 2007 |
| The effect from national diversity on team production—Empirical evidence from the sports industry L Brandes, E Franck, P Theiler Schmalenbach Business Review 61, 225-246, 2009 | 78 | 2009 |
| Extremity bias in online reviews: The role of attrition L Brandes, D Godes, D Mayzlin Journal of Marketing Research 59 (4), 675-695, 2022 | 37 | 2022 |
| Social preferences or personal career concerns? Field evidence on positive and negative reciprocity in the workplace L Brandes, E Franck Journal of Economic Psychology 33 (5), 925-939, 2012 | 35 | 2012 |
| The value and motivating mechanism of transparency in organizations L Brandes, D Darai European economic review 98, 189-198, 2017 | 28 | 2017 |
| Offline context affects online reviews: The effect of post-consumption weather L Brandes, Y Dover Journal of Consumer Research 49 (4), 595-615, 2022 | 24 | 2022 |
| How fans may improve competitive balance-an empirical analysis of the German Bundesliga L Brandes, E Franck Institute for Strategy and Business Economics University of Zurich Working …, 2006 | 19 | 2006 |
| Death-related publicity as informational advertising: Evidence from the music industry L Brandes, S Nüesch, E Franck Marketing Letters 27, 143-157, 2016 | 17 | 2016 |
| The group size and loyalty of football fans: a two-stage estimation procedure to compare customer potentials across teams L Brandes, E Franck, P Theiler Journal of the Royal Statistical Society Series A: Statistics in Society 176 …, 2013 | 14 | 2013 |
| Controlling for self-selection bias in customer reviews L Brandes, D Godes, D Mayzlin Working Paper, 2013 | 13 | 2013 |
| What drives extremity bias in online reviews? Theory and experimental evidence L Brandes, D Godes, D Mayzlin Theory and Experimental Evidence (September 6, 2019), 2019 | 11 | 2019 |
| The value of top-down communication for organizational performance L Brandes, D Darai Working Paper, 2014 | 9 | 2014 |
| Heterogeneity in fan demand–New results on uncertainty of outcome from quantile regression MA Benz, L Brandes, E Franck Institute for Strategy and Business Economics Working Paper 48, 2006 | 8 | 2006 |
| Managers’ external social ties at work: Blessing or curse for the firm? L Brandes, M Brechot, E Franck Journal of Economic Behavior & Organization 109, 203-216, 2015 | 7 | 2015 |
