| Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences T Hilken, K De Ruyter, M Chylinski, D Mahr, DI Keeling Journal of the Academy of Marketing Science 45, 884-905, 2017 | 751 | 2017 |
| Making omnichannel an augmented reality: the current and future state of the art T Hilken, J Heller, M Chylinski, DI Keeling, D Mahr, K de Ruyter Journal of Research in Interactive Marketing 12 (4), 509-523, 2018 | 358 | 2018 |
| Let me imagine that for you: Transforming the retail frontline through augmenting customer mental imagery ability J Heller, M Chylinski, K de Ruyter, D Mahr, DI Keeling Journal of Retailing 95 (2), 94-114, 2019 | 325 | 2019 |
| Augmented reality marketing: A technology-enabled approach to situated customer experience M Chylinski, J Heller, T Hilken, DI Keeling, D Mahr, K de Ruyter Australasian Marketing Journal 28 (4), 374-384, 2020 | 288 | 2020 |
| Touching the untouchable: exploring multi-sensory augmented reality in the context of online retailing J Heller, M Chylinski, K de Ruyter, D Mahr, DI Keeling Journal of Retailing 95 (4), 219-234, 2019 | 265 | 2019 |
| The playground effect: How augmented reality drives creative customer engagement A Jessen, T Hilken, M Chylinski, D Mahr, J Heller, DI Keeling, K de Ruyter Journal of Business Research 116, 85-98, 2020 | 243 | 2020 |
| Embracing falsity through the metaverse: The case of synthetic customer experiences M Golf-Papez, J Heller, T Hilken, M Chylinski, K de Ruyter, DI Keeling, ... Business Horizons 65 (6), 739-749, 2022 | 221 | 2022 |
| Seeing eye to eye: social augmented reality and shared decision making in the marketplace T Hilken, DI Keeling, K de Ruyter, D Mahr, M Chylinski Journal of the Academy of Marketing Science 48, 143-164, 2020 | 161 | 2020 |
| Destination social business: Exploring an organization's journey with social media, collaborative community and expressive individuality BD Weinberg, K de Ruyter, C Dellarocas, M Buck, DI Keeling Journal of interactive marketing 27 (4), 299-310, 2013 | 161 | 2013 |
| How to strategically choose or combine augmented and virtual reality for improved online experiential retailing T Hilken, M Chylinski, DI Keeling, J Heller, K de Ruyter, D Mahr Psychology & Marketing 39 (3), 495-507, 2022 | 154 | 2022 |
| AI-chatbots on the services frontline addressing the challenges and opportunities of agency T Chong, T Yu, DI Keeling, K de Ruyter Journal of Retailing and Consumer Services 63, 102735, 2021 | 149 | 2021 |
| What's mine is a hologram? How shared augmented reality augments psychological ownership A Carrozzi, M Chylinski, J Heller, T Hilken, DI Keeling, K de Ruyter Journal of interactive marketing 48 (1), 71-88, 2019 | 139 | 2019 |
| Tangible service automation: Decomposing the technology-enabled engagement process (TEEP) for augmented reality J Heller, M Chylinski, K de Ruyter, DI Keeling, T Hilken, D Mahr Journal of Service Research 24 (1), 84-103, 2021 | 130 | 2021 |
| GOSIP in cyberspace: Conceptualization and scale development for general online social interaction propensity V Blazevic, C Wiertz, J Cotte, K De Ruyter, DI Keeling Journal of Interactive Marketing 28 (2), 87-100, 2014 | 126 | 2014 |
| Reimagining marketing strategy: driving the debate on grand challenges K de Ruyter, DI Keeling, K Plangger, M Montecchi, ML Scott, DW Dahl Journal of the Academy of Marketing Science 50 (1), 13-21, 2022 | 112 | 2022 |
| Social support: some pragmatic implications for health care professionals DI Keeling, PE Price, E Jones, KG Harding Journal of Advanced Nursing 23 (1), 76-81, 1996 | 105 | 1996 |
| How value co-creation and co-destruction unfolds: a longitudinal perspective on dialogic engagement in health services interactions DI Keeling, K Keeling, K De Ruyter, A Laing Journal of the Academy of Marketing Science 49, 236-257, 2021 | 102 | 2021 |
| Seeing with the customer’s eye: Exploring the challenges and opportunities of AR advertising K de Ruyter, J Heller, T Hilken, M Chylinski, DI Keeling, D Mahr Journal of Advertising 49 (2), 109-124, 2020 | 98 | 2020 |
| When nothing is what it seems: A digital marketing research agenda K de Ruyter, D Isobel Keeling, LV Ngo Australasian marketing journal 26 (3), 199-203, 2018 | 95 | 2018 |
| Key trends in business-to-business services marketing strategies: Developing a practice-based research agenda A De Jong, K De Ruyter, DI Keeling, A Polyakova, T Ringberg Industrial Marketing Management 93, 1-9, 2021 | 87 | 2021 |
Ko de RuyterKing's College, King's Business School, London, United KingdomVerified email at kcl.ac.uk