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Daiane Scaraboto
Daiane Scaraboto
Professor of Marketing
Verified email at unimelb.edu.au - Homepage
Title
Cited by
Cited by
Year
Frustrated fatshionistas: An institutional theory perspective on consumer quests for greater choice in mainstream markets
D Scaraboto, E Fischer
Journal of Consumer Research 39 (6), 1234-1257, 2013
9542013
Selling, sharing, and everything in between: The hybrid economies of collaborative networks
D Scaraboto
Journal of consumer research 42 (1), 152-176, 2015
5292015
The systemic creation of value through circulation in collaborative consumer networks
B Figueiredo, D Scaraboto
Journal of Consumer Research 43 (4), 509-533, 2016
2032016
Evolving netnography: How brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research
RV Kozinets, D Scaraboto, MA Parmentier
Journal of Marketing Management 34 (3-4), 231-242, 2018
1882018
“How do I carry all this now?” Understanding consumer resistance to sustainability interventions
C Gonzalez-Arcos, AM Joubert, D Scaraboto, R Guesalaga, J Sandberg
Journal of Marketing 85 (3), 44-61, 2021
1742021
“My plastic dreams”: Towards an extended understanding of materiality and the shaping of consumer identities
MC Ferreira, D Scaraboto
Journal of Business Research 69 (1), 191-207, 2016
942016
How consumers persuade each other: rhetorical strategies of interpersonal influence in online communities
D Scaraboto, CAV Rossi, D Costa
BAR-Brazilian Administration Review 9, 246-267, 2012
752012
Isolation in globalizing academic fields: A collaborative autoethnography of early career researchers
M Belkhir, M Brouard, KH Brunk, M Dalmoro, MC Ferreira, B Figueiredo, ...
Academy of Management Learning & Education 18 (2), 261-285, 2019
672019
Cultural Influences on Expectations and Evaluations of Service Quality in Emerging Markets
R Guesalaga, M Pierce, D Scaraboto
International Marketing Review 33 (1), 88-111, 2016
582016
From the corset to Spanx: shapewear as a marketplace icon
MC Zanette, D Scaraboto
Consumption Markets & Culture 22 (2), 183-199, 2019
542019
How consumer orchestration work creates value in the sharing economy
D Scaraboto, B Figueiredo
Journal of Marketing 86 (2), 29-47, 2022
502022
Seriously engaged consumers: Navigating between work and play in online brand communities
SO de Almeida, D Scaraboto, JP dos Santos Fleck, M Dalmoro
Journal of Interactive Marketing 44 (1), 29-42, 2018
452018
Motherhood in migration: schools as acculturation agents (vol 41, pg 891, 2020)
PR Gaviria, F Cardoso, D Scaraboto, DAL Gil
CONSUMPTION MARKETS & CULTURE 23 (3), 317-317, 2020
44*2020
Between cultural appreciation and cultural appropriation: Self-authorizing the consumption of cultural difference
AGB Cruz, Y Seo, D Scaraboto
Journal of Consumer Research 50 (5), 962-984, 2024
362024
“To Spanx or not to Spanx”: how objects that carry contradictory institutional logics trigger identity conflict for consumers
MC Zanette, D Scaraboto
Journal of Business Research 105, 443-453, 2019
362019
Holy Mary goes’ round: Using object circulation to promote hybrid value regimes in alternative economies
D Scaraboto, B Figueiredo
Journal of Macromarketing 37 (2), 180-192, 2017
342017
Comunidades virtuais com grupos de referência nos processos decisórios do consumidor. 2006
D SCARABOTO
Dissertação de Mestrado em Administração, Escola de Administração da …, 2006
33*2006
Pequenos luxos, grandes prazeres-significados do consumo e valores dos consumidores de joalheria e vestuário de luxo
D Scaraboto, FP Zilles, JB Rodriguez, MA Kny
ENCONTRO DE MARKETING DA ANPAD 2, 2006
282006
Why papers are rejected and how to get yours accepted: Advice on the construction of interpretive consumer research articles
E Fischer, A Gopaldas, D Scaraboto
Qualitative Market Research: An International Journal 20 (1), 60-67, 2017
272017
Triggers, tensions and trajectories: Towards an understanding of the dynamics of consumer enrolment in uneasily intersecting assemblages
D Scaraboto, E Fischer
Assembling consumption, 172-186, 2015
272015
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Articles 1–20