| CSR in sport sponsorship consumers' perceptions of a sponsoring brand's CSR A Demirel International Journal of Sports Marketing and Sponsorship 21 (2), 371-388, 2020 | 48 | 2020 |
| The impacts of fans’ sincerity perceptions and social media usage on attitude toward sponsor A Demirel, I Erdogmus Sport, Business and Management: An International Journal 6 (1), 36-54, 2016 | 38 | 2016 |
| An examination of employees' response to sponsorship: The role of team identification A Demirel, J Fink, S McKelvey Sport Marketing Quarterly 27 (2), 67-81, 2018 | 31 | 2018 |
| Corporate investment in sport sponsorship and its evaluation A Demirel, IE Erdogmus Athens Journal of Sports 1 (3), 173-187, 2014 | 23 | 2014 |
| Voluntary simplicity: An exploration through text analysis A Demirel International Journal of Consumer Studies, 2022 | 20 | 2022 |
| An examination of a campaign hashtag (# OptOutside) with google trends and twitter A Demirel Journal of Interactive Advertising 20 (3), 165-180, 2020 | 14 | 2020 |
| The Use of Brand Concept Maps and Network Analysis Tools to Examine Brand Associations Networks: An Abstract A Demirel Academy of Marketing Science Annual Conference, 811-812, 2018 | 4 | 2018 |
| The effects of sport sponsorship on attitudes of consumers and purchase intention A Demirel | 2 | 2014 |
| ATINER's Conference Paper Series SPO2014-0926 A Demirel, IE Erdogmus Erdem, Tülin, and Joffre Swait, 191-198, 2004 | 1 | 2004 |
| A Value-Basis Framework for Promoting Plant-Based Diets A Demirel Journal of Marketing Development and Competitiveness 17 (2), 52-74, 2023 | | 2023 |
| Plant-Based Diet in Consumer Research: An Abstract A Demirel Academy of Marketing Science Annual Conference, 325-326, 2022 | | 2022 |
| Employee Related Sponsorship Outcomes A Demirel, JS Fink North American Society for Sport Management (NASSM), 242-243, 2015 | | 2015 |
| Acculturation, Consumer Affinity and Identification with American Football A Demirel, JS Fink | | |
Janet FinkProfessor, Sport Management, University of Massachusetts AmherstVerified email at isenberg.umass.edu