| Principle differences between B2B and B2C marketing communication processes K Rėklaitis, L Pilelienė Organizacijø Vadyba: Sisteminiai Tyrimai, 73-86, 2019 | 168 | 2019 |
| Emotional or rational? The determination of the influence of advertising appeal on advertising effectiveness V Grigaliunaite, L Pileliene Scientific Annals of Economics and Business 63 (3), 2016 | 122 | 2016 |
| Customer perceived service quality and loyalty in Islamic banks: A collectivist cultural perspective M Kashif, MA Rehman, L Pileliene The TQM Journal 28 (1), 62-78, 2016 | 105 | 2016 |
| Sporto paslaugų kokybės vertinimas: teorinis aspektas L Pilelienė Organizacijų vadyba: sisteminiai tyrimai, 99-110, 2010 | 78 | 2010 |
| The effect of female celebrity spokesperson in FMCG advertising: neuromarketing approach L Pileliene, V Grigaliunaite Journal of consumer marketing 34 (3), 202-213, 2017 | 73 | 2017 |
| Vartotojų lojalumas: teoriniai ir praktiniai aspektai: mokomoji knyga L Pilelienė Kaunas: Vytauto Didžiojo universitetas, 2009 | 67 | 2009 |
| Pardavimų skatinimu pagrįstas vartotojų lojalumo formavimas L Pilelienė Vadybos mokslas ir studijos - kaimo verslų ir jų infrastruktūros plėtrai 15 …, 2008 | 52 | 2008 |
| Scientometric analysis of scientific literature on neuromarketing tools in advertising L Pilelienė, AH Alsharif, IB Alharbi Baltic Journal of Economic Studies 8 (5), 1-12, 2022 | 49 | 2022 |
| Vartotojų lojalumo stadijų nustatymo modelis. A Bakanauskas, L Pilelienė Management of Organizations: Systematic Research, 2008 | 44 | 2008 |
| Vartotojų lojalumo formavimas: ryšių marketingo aspektai L Pilelienė Vadybos mokslas ir studijos–kaimo verslų ir jų infrastruktūros plėtrai 14 (3 …, 2008 | 37 | 2008 |
| Influence of print advertising layout complexity on visual attention L Pilelienė, V Grigaliūnaitė Eurasian business review 6, 237-251, 2016 | 34 | 2016 |
| Consumer attitudes and behavior towards organic products: Evidence from the Lithuanian market L Pilelienė, V Tamulienė Journal of entrepreneurship, management and innovation. 17 (1), 269-299, 2021 | 32 | 2021 |
| Effect of Visual Advertising Complexity on Consumers' Attention. L Pilelienė, V Grigaliūnaitė International Journal of Management, Accounting & Economics 3 (8), 2016 | 32 | 2016 |
| A comprehensive bibliometric analysis of fNIRS and fMRI technology in neuromarketing A Alsharif, NZM Salleh, L Pilelienė Scientific Annals of Economics and Business 70 (3), 459-472, 2023 | 31 | 2023 |
| Customer satisfaction in the catering industry: Contrasts between Lithuania and Portugal L Pileliene, N Almeida, V Grigaliunaite Tourism & Management Studies 12 (1), 53-59, 2016 | 21 | 2016 |
| The effect of country-of-origin on beauty products choice in Lithuania L Pilelienė, M Šontaitė-Petkevičienė Procedia-social and behavioral sciences 156, 458-462, 2014 | 21 | 2014 |
| Determination of customer satisfaction with supermarkets in Lithuania L Pilelienė, V Grigaliūnaitė Management of Organizations: Systematic Research (Organizaciju Vadyba …, 2013 | 21 | 2013 |
| INTERACTION BETWEEN SATISFACTION AND LOYALTY OF LITHUANIAN RURAL TOURISTS: A MODERATING EFFECT OF PERCEIVED VALUE. L Pilelienė, V Grigaliūnaitė Management Theory & Studies for Rural Business & Infrastructure Development …, 2014 | 20 | 2014 |
| CUSTOMER SATISFACTION WITH CATERING SERVICES IN LITHUANIA. V Grigaliūnaitė, L Pilelienė Regional Formation & Development Studies, 2013 | 20 | 2013 |
| Current trends in the application of EEG in neuromarketing: a bibliometric analysis A Alsharif, NZM Salleh, L Pilelienė, AF Abbas, J Ali Scientific Annals of Economics and Business 69 (3), 393-415, 2022 | 19 | 2022 |
Viktorija GrigaliunaiteMarketing Department, Vytautas Magnus UniversityVerified email at fc.vdu.lt