Articles with public access mandates - Lina PilelienėLearn more
Not available anywhere: 2
The effect of female celebrity spokesperson in FMCG advertising: neuromarketing approach
L Pileliene, V Grigaliunaite
Journal of consumer marketing 34 (3), 202-213, 2017
Mandates: Research Council of Lithuania
Influence of print advertising layout complexity on visual attention
L Pilelienė, V Grigaliūnaitė
Eurasian business review 6, 237-251, 2016
Mandates: Research Council of Lithuania
Available somewhere: 9
Emotional or rational? The determination of the influence of advertising appeal on advertising effectiveness
V Grigaliunaite, L Pileliene
Scientific Annals of Economics and Business 63 (3), 2016
Mandates: Research Council of Lithuania
Effect of Visual Advertising Complexity on Consumers' Attention.
L Pilelienė, V Grigaliūnaitė
International Journal of Management, Accounting & Economics 3 (8), 2016
Mandates: Research Council of Lithuania
A decade of innovation ecosystem development: Bibliometric review of Scopus Database
L Pilelienė, G Jucevičius
Sustainability 15 (23), 16386, 2023
Mandates: Research Council of Lithuania
A model of website quality-based e-commerce satisfaction index
L Pilelienė, V Grigaliūnaitė
Analele stiintifice ale Universitatii “Al. I. Cuza” din Iasi. Stiinte …, 2016
Mandates: Research Council of Lithuania
Elaboration of the model for the assessment of outdoor advertising effectiveness
L Pilelienė, V Grigaliūnaite
Journal of Emerging Trends in Marketing and Management 1 (1), 90-99, 2016
Mandates: Research Council of Lithuania
A Bibliometric Review of Innovations in Sustainable Tourism Research: Current Trends and Future Research Agenda
L Pilelienė, V Grigaliūnaitė, Y Bogoyavlenska
Sustainability 16 (16), 7124, 2024
Mandates: European Commission
Making Brand Visible: Advertising Elements Influencing Visual Attention to the Brand
V Grigaliūnaitė, L Pilelienė
Journal of Emerging Trends in Marketing and Management 1 (1), 80-89, 2016
Mandates: Research Council of Lithuania
Country Logotype Visual Attractiveness: Eye-Tracking-Based Model
V Grigaliūnaitė, L Pilelienė
Management of Organizations: Systematic Research 89 (1), 15-29, 2023
Mandates: Research Council of Lithuania
Promoting the domestic tourism: Modelling advertising layout
L Pilelienė, V Grigaliūnaitė
Mandates: Research Council of Lithuania
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