| The relationships between culture and service quality perceptions: Basis for cross-cultural market segmentation and resource allocation O Furrer, BSC Liu, D Sudharshan Journal of service research 2 (4), 355-371, 2000 | 1262 | 2000 |
| The relationships between culture and behavioral intentions toward services BSC Liu, O Furrer, D Sudharshan Journal of service research 4 (2), 118-129, 2001 | 554 | 2001 |
| After‐service response in service quality assessment: a real‐time updating model approach BSC Liu, D Sudharshan, LO Hamer Journal of Services Marketing 14 (2), 160-177, 2000 | 162 | 2000 |
| DiffuNET: The impact of network structure on diffusion of innovation B Shaw‐Ching Liu, R Madhavan, D Sudharshan European Journal of Innovation Management 8 (2), 240-262, 2005 | 144 | 2005 |
| Adoption of Cloud Computing as Innovation in the Organization L Golightly, V Chang, QA Xu, XJ Gao, BSC Liu International Journal of Engineering Business Management 14 (https://doi.org …, 2022 | 127 | 2022 |
| The Effects of Intra-encounter Changes in Expectations on Perceived Service Quality Models DS Lawrence O. Hamer, Ben S. Liu Journal of Service Research 1 (3), 275-289, 1999 | 96 | 1999 |
| Augmented reality is human-like: How the humanizing experience inspires destination brand love TL Huang, BSC Liu Technological Forecasting and Social Change 170 (120853), 2021 | 80 | 2021 |
| Situational risk in organizational buying: a basis for adaptive selling MD Bunn, BSC Liu Industrial Marketing Management 25 (5), 439-452, 1996 | 72 | 1996 |
| A balance theory perspective of triadic supply chain relationships JM Phillips, BS Liu, TG Costello Journal of Marketing Theory and Practice 6 (4), 78-91, 1998 | 70 | 1998 |
| The Market Challenge of Wind Turbine Industry-Renewable Energy in PR China and Germany V Chang, C Yan, J Zhang, QA Xu, P Baudier, BSC Liu Technological Forecasting and Social Change 166, 120631, 2021 | 53 | 2021 |
| The role of mood in price promotions C Hsu, B Shaw‐Ching Liu Journal of Product & Brand Management 7 (2), 150-160, 1998 | 51 | 1998 |
| Building internet trust: signalling through trustmarks GO Damon Aiken, Ben S. Liu, Robert Mackoy Int. J. Internet Marketing and Advertising 1 (3), 251-67, 2004 | 50* | 2004 |
| A service effort allocation model for assessing customer lifetime value in service marketing B Shaw‐Ching Liu, NC Petruzzi, D Sudharshan Journal of services marketing 21 (1), 24-35, 2007 | 46 | 2007 |
| Dynamic capabilities to match multiple product generations and market rhythm SG Dacko, BS Liu, D Sudharshan, O Furrer European journal of innovation management 11 (4), 441-471, 2008 | 44 | 2008 |
| Customer Participation Behavior in High- Versus Low-Contact Services: The Multiple Roles of Customer Trust ELY Li, BSC Liu, STK Luk Journal of Global Marketing 30 (5), 322-41, 2017 | 43 | 2017 |
| S, C, and Sudharshan, D.(2000) The relationships between culture and service quality perceptions basis for cross-cultural market segmentation and resource allocation O Furrer, B Liu Journal of Service Research 2 (4), 355-371, 0 | 41 | |
| A framework for innovative service design O Furrer, D Sudharshan, RH Tsiotsou, BS Liu The Service Industries Journal 36 (9-10), 452-471, 2016 | 38 | 2016 |
| An Investigation of Affect of Service using a LibQUAL+ TM Survey and an Experimental Study JSK Roy, Abhik, Adwait Khare, Ben S.C. Liu, Linda M. Hawkes Journal of Academic Librarianship 38 (3), 153-160, 2012 | 36 | 2012 |
| SERV* OR in China: testing the effect of service orientation on service skills performance STK Luk, K Lu, B Liu Journal of Services Marketing 27 (1), 25-39, 2013 | 34 | 2013 |
| Delineating the Role of Mood Maintenance Behavior in Augmented Reality (AR) Service Experiences: An Application in Tourism TL Huang, RH Tsiotsou, BSC Liu Technological Forecasting and Social Change 189 (122385), 2023 | 25 | 2023 |
Olivier FurrerChaired Professor of Marketing, University of FribourgVerified email at unifr.ch
