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Mohammad R. Esfidani
Mohammad R. Esfidani
Associate Professor of Marketing, University of Tehran
Verified email at ut.ac.ir - Homepage
Title
Cited by
Cited by
Year
The impacts of relationship marketing on cognitive dissonance, satisfaction, and loyalty: The mediating role of trust and cognitive dissonance
S Shahin Sharifi, M Rahim Esfidani
International Journal of Retail & Distribution Management 42 (6), 553-575, 2014
2582014
Influencing VSN users’ purchase intentions: The roles of flow, trust and eWOM
M Mortazavi, M Rahim Esfidani, A Shaemi Barzoki
Journal of Research in Interactive Marketing 8 (2), 102-123, 2014
1322014
The effect of service quality on private brand image and purchase intention in the chain stores of ETKA
M Soltani, MR Esfidani, G Jandaghi, N Soltaninejad
World Scientific News 2 (47), 202-216, 2016
852016
A framework of customer experience management for hotel industry
S Rahimian, M ShamiZanjani, A Manian, MR Esfidani
International journal of contemporary hospitality management 33 (5), 1413-1436, 2021
622021
Antecedents of students’ identification with university brands: A study on public universities in Iran
R Fazli-Salehi, MR Esfidani, IM Torres, MA Zúñiga
Asia Pacific Journal of Marketing and Logistics 31 (4), 830-854, 2019
592019
A Comprehensive Model of Customers' Complaint Behavior1
M Mousavi, MR Esfidani
International Journal of Academic Research in Business and Social Sciences 3 …, 2013
462013
Structural equations based on partial least squares approach using Smart-PLS software
S Mohsenin, MR Esfidani
Tehran: Mehrban Book, 2014
322014
Structrul Equation Based on Partial Least Square Approach
S Mohsenin, MR Esfidani
Tehran, Mehraban Nashr Book Inistitude Press. Persian, 2014
262014
Structural Equations Based on Partial Least Squares Approach Using Smart PLS Software, Educational and Practical
S Mohsenin, MR Esfidani
Tehran: Mehraban Publishing Institute, 2014
242014
Identifying and Prioritizing the Factors Affecting Iran's Nation Brand with the consumer's Cognitive behavior approach
H Bozorgkhou, M Keimasi, M Esfidani, M Torkestani
Consumer Behavior Studies Journal 5 (2), 83-110, 2019
232019
Structural equations based on partial least squares approach with the help of Smart-PLS software
SH Mohsenin, MR Esfidani
Institute of Mehrban Publishing: Tehran, Iran, 2014
212014
Customer decision-making styles as a tool for segmenting digital products market in Iran
S Mohsenin, S Sharifsamet, MR Esfidani, LA Skoufa
Journal of Islamic Marketing 9 (3), 560-577, 2018
202018
The effect of cause-related marketing on the consumer purchase intention: focusing on the meditating variables (studied on clients of Ghalamchi educational services)
AA Rashid, A Hamidizade, MR Esfidani, HZ Matin
International Journal of Business Forecasting and Marketing Intelligence 2 …, 2016
152016
Stay home and shop together
B Izadi, L Dong, MR Esfidani
Journal of Electronic Commerce Research 22 (1), 59-75, 2021
132021
Identification & prioritization of the affecting factors on CRM implementation in edible oil industry
N Mohebbi, MA Hoseini, MR Esfidani
Journal of Basic and Applied Scientific Research 2 (5), 4993-5001, 2012
122012
Typology of Export Behavior of Exporting Firms in Iran Electrical Industry
MR Esfidani, T Hasangholipour Yasouri, MS Torkestani, A Rohani
Journal of Business Management 10 (1), 1-30, 2018
112018
Interpretive structural modeling of corporate brand identity in the market by looking at the IT industry B2B marketing performance
MR Esfidani, S Ramezani, MA Shahhoseini
Journal of Business Management 8 (2), 259-280, 2016
102016
The role of user involvement, user involvement types, product category involvement and advertising appeals in social media advertising effectiveness: A Middle East context (Iran)
M Pashna, MR Esfidani, SM Jafari
Journal of Creative Communications 14 (2), 85-117, 2019
92019
A survey on antecedents of brand preference (A case of Samsung on audio and Video Products)
Z Kashanizadeh, M Rahim Esfidani
European Online Journal of Natural and Social Sciences 3 (4), pp. 882-891, 2014
92014
Designing a Classification and Prioritization Model for Electronic Business Research Projects in Iran
S Fathi, MR Esfidani, M Akbari
Business Research Journal 37 (10), 153-184, 2005
92005
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Articles 1–20