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	All	Since 2020
Citations	242	224
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Co-authors

Xiaoxiao FuAsso. Professor, University of Central Florida; PhD, Purdue; MS, JHU; BA, PKUVerified email at ucf.edu
Susan GordonAssociate Professor, Purdue UniversityVerified email at purdue.edu
Xinran Y. LehtoPurdue UniversityVerified email at purdue.edu

Kyungin Ryu

Kyungin Ryu

University of Massachusetts-Amherst

Verified email at umass.edu

Consumer behavior Brand storytelling Brand fan Service marketing


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels K Ryu, XY Lehto, SE Gordon, X Fu Tourism Management 71, 348-363, 2019	162	2019
Compelling brand storytelling for luxury hotels K Ryu, XY Lehto, SE Gordon, X Fu International Journal of Hospitality Management 74, 22-29, 2018	75	2018
The importance of language: A comparison of consumer and academic definitions of mindfulness K Ryu Journal of Consumer Affairs 57 (2), 943-971, 2023	3	2023
Effect of a brand story structure on perceived brand image: The mediating role of immersion in a brand story of a luxury hotel K Ryu Purdue University, 2017	2	2017
Using Narrative Theory to Design Compelling Brand Stories D Ives, K Ryu Discourse Analysis of Language, Literacy, Culture, and Teaching, 99-116, 2024		2024

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