| Would Indian consumers move from kirana stores to organized retailers when shopping for groceries? P Goswami, MS Mishra Asia Pacific Journal of Marketing and Logistics 21 (1), 127-143, 2009 | 266 | 2009 |
| Brand Crisis-Sentiment Analysis of User-Generated Comments About@ Maggi on Facebook MS Mishra, RW Sharma Corporate Reputation Review, 1-13, 2018 | 36 | 2018 |
| The consumption pattern of Indian Consumers: choice between traditional and organized Retail MS Mishra Available at SSRN 994238, 2007 | 30 | 2007 |
| The drivers and outcomes of customer engagement in brand communities: Review and future research P Munjal, MS Mishra, R Shanker Journal of Management Research 19 (1), 56-76, 2019 | 27 | 2019 |
| Importance associated to Retail Service Attributes: a Study on Indian Consumers MS Mishra, D Umakant Icfaian Journal of Management Research 7 (2), 7-20, 2008 | 13 | 2008 |
| Apparel Shopping Behavior Of Urban Indian Students P Goswami ICFAI Journal of Management Research 6 (4), 2007 | 7 | 2007 |
| Trade liberalization and employment effects in Indian manufacturing: An empirical assessment S Raju, BR Chaudhuri, MS Mishra | 5 | 2016 |
| Trade Liberalisation and Employment Effects in Indian Manufacturing: An Empirical Assessment≠ S Raju, BR Chaudhuri, MS Mishra | 5 | 2015 |
| EXAMINATION OF CUSTOMER SATISFACTION FACTORS USING SERVQUAL MODEL IN KNOWLEDGE DRIVEN BUSINESS SERVICE INDUSTRIES MM Satish Srivastava, JK Sharma International Journal of Civil Engineering and Technology (IJCIET) 9 (11 …, 2018 | 4 | 2018 |
| From recall to redressal: A deconstructional content analysis of the Buladi HIV/AIDS campaign in West Bengal A Seal, P Goswami, MS Mishra AIDS Campaign in West Bengal (April 30, 2007), 2007 | 3 | 2007 |
| Book Review: Ramphul Ohlan, Globalization and Dairy Industry MS Mishra Foreign Trade Review 50 (3), 231-232, 2015 | 1 | 2015 |
| Inland Transportation and Lead Time of Ap-parel Exports A Gupta, P Dasgupta, MS Mishra Innovations and Strate Logistics and Supply Ch, 451, 2015 | 1 | 2015 |
| Perceptual Defense of HIV and AIDS Advertisement: A Study on Youth of India MS Mishra, P Goswami Available at SSRN 983464, 2008 | 1 | 2008 |
| SIX STAGE MODEL APPROACH TO MARKETING IN KNOWLEDGE DRIVEN BUSINESS TO BUSINESS SERVICE ORGANISATION: A LITERATURE REVIEW MSM Satish Srivastava, JK Sharma International Journal of Civil Engineering and Technology 9 (10), 139-150, 2018 | | 2018 |
| own S Raju, BR Chaudhuri, MS Mishra | | 2016 |
| Inland Transportation Time of Apparel Expor A Gupta, P Dasgupta, MS Mishra | | 2015 |
| Consumers and Retailers perception for Organized and Traditional Retail Stores . MMS Dash Umakant Prajnan 36 (2), 147-59, 2007 | | 2007 |
| Exploring Triadic Relationship between Individuals, Brands and Communities in On-Line Social Platforms P Munjal, MS Mishra, R Shanker | | |
| From Recall to Redressal: A Deconstructional Content Analysis of the Buladi HIV/AIDS Campaign in West Bengal P Goswami, MS Mishra | | |
Paromita GoswamiShiv Nadar UniversityVerified email at snu.edu.in