| Brand communities: A literature review and future research agendas using TCCM approach D Roy Bhattacharjee, D Pradhan, K Swani International Journal of Consumer Studies 46 (1), 3-28, 2022 | 107 | 2022 |
| Brand sponsorship effectiveness: How self-congruity, event attachment, and subjective event knowledge matters to sponsor brands TR Moharana, D Roy, G Saxena Journal of Brand Management 30 (5), 432-448, 2023 | 12 | 2023 |
| What drives sponsorship effectiveness? An examination of the roles of brand community identification, brand authenticity, and sponsor–club congruence TR Moharana, D Roy Bhattacharjee, D Pradhan, A Kuanr Psychology & Marketing 40 (6), 1211-1236, 2023 | 12 | 2023 |
| How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness D Roy Bhattacharjee, A Kuanr, N Malhotra, D Pradhan, TR Moharana International Marketing Review 40 (6), 1480-1508, 2023 | 9 | 2023 |
| Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement DR Bhattacharjee, D Pradhan, A Kuanr, N Malhotra Journal of Advertising, 1-20, 2024 | 3 | 2024 |
| Examining process mechanism of celebrity attributes on brand advocacy D Halder, RS Kumar, D Roy Journal of Consumer Marketing 41 (5), 549-563, 2024 | 1 | 2024 |
| " Together We Stand!" Why do brand communities support authentic sponsors? An experimental investigation D Roy, D Pradhan, TR Moharana Omni-Channel communication: Delivering unified communications across all …, 2021 | | 2021 |
Debasis PradhanProfessor of Marketing, XLRI IndiaVerified email at xlri.ac.in
