| How bloggers use geography to develop online destination image for Malaysian Borneo SF Wong, BK Kler, S Laison Sondoh Journal of Tourism, Hospitality & Culinary Arts (JTHCA) 9 (3), 1-18, 2017 | 19 | 2017 |
| Sense of Place: Narrating Emotional Experiences of Malaysian Borneo through Western Travel Blogs SF Wong, BK Kler, B KPD Balakrishnan Tourism and Hospitality 3 (3), 666-684, 2022 | 3 | 2022 |
| An analysis of travel blogs on Malaysian Borneo and implications for destination image formation BK Kler, SF Wong Third Annual Conference of the International Place Branding Association …, 2018 | 3 | 2018 |
| Sunsets, seafood and sea gypsies: A qualitative content analysis on the alternative destination image of Malaysian Borneo among Chinese outbound tourists K Zhang, BK Kler, SF Wong Turyzm/Tourism 34 (2), 181-192, 2024 | 1 | 2024 |
| United We Stand, Divided We Fall A Ngelambong, SF Wong, SF Choirisa, A Jasrotia, AA Hadi Gading Journal for Social Sciences (e-ISSN 2600-7568) 27, 13-25, 2024 | 1 | 2024 |
| Collaborative Destination Marketing SF Wong, BK Kler | 1 | 2022 |
| Defining Resilience Capabilities in Travel Systems LC Wong, SF Wong, BL Song, TP Kiong, YY Tiong, MF Lim Travel Disruptions: Impacts, Responses and Resilience, 2025 | | 2025 |
| A Netnography of How Multisensory Experiences in Travelogues Shape Tourist Sense of Place SF Wong, BK Kler, Y Wengel Journal of China Tourism Research, 1-24, 2025 | | 2025 |
| Local Champion’s Role in Community-Based Tourism Development N Abdul, BK Kler, SF Wong Gading Journal for Social Sciences (e-ISSN 2600-7568) 27, 26-41, 2024 | | 2024 |
| Conceptualizing extended reality metaverse-based pedagogy model: A hospitality and tourism education perspective A Ngelambong, SA Kibat, SF Wong, D Abdullah Information Management and Business Review 16 (3(I)S), 59-68, 2024 | | 2024 |
| Food for Thought in Malaysian Borneo: Data Mining and Sentiment Analysis of Tripadvisor Reviews for Online Destination Branding J Mountstephens, BK Kler, SF Wong Information Management and Business Review 16 (3(I)S), 69-83, 2024 | | 2024 |
| Back to business as usual? An assessment of normalcy in hotel operations post zero-COVID policy era in China O Chikuta, SF Wong, Y Lin, R Wang Changes and Perspectives of Tourism in a Reshaped World, 33-44, 2023 | | 2023 |
| An Adapted Q-Methodology and its Application in a Tourism Study on Online Destination Image K Zhang, SF Wong, PPL Wong Malaysian Journal of Qualitative Research 8 (2), 2022 | | 2022 |
| RESIDENTS’INVOLVEMENT IN TOURISM AND COASTAL CONSERVATION: A CASE OF BANG TA BOON VILLAGE, PHETCHABURI, THAILAND K Tungchawal, SF Wong, J Kloumsri WORKSHOP PROCEEDINGS, 81, 2018 | | 2018 |
| Location Branding: Exploring Online Destination Image of Malaysian Borneo SF Wong Universiti Malaysia Sabah, 2018 | | 2018 |
| Placing Borneo: How Bloggers Use Geography to Build Online Destination Image? SF Wong, BK Kler, S Laison Sondoh Global Tourism Conference (GTC 2017), 19-22, 2017 | | 2017 |
| A Review of Qualitative Content Analysis in Tourism Destination Image Research: 1991 – 2015 SF Wong, BK Kler, S Laison Sondoh The 8th Postgraduate Colloquium of the Faculty of Business, Economics and …, 2017 | | 2017 |
| The 21st Asia Pacific Tourism Association Conference 2015, “Developments of the New Tourism Paradigm in the Asia Pacific Region”, Kuala Lumpur, Malaysia, 14 … SF Wong Journal of Teaching in Travel & Tourism 16 (2), 160-162, 2016 | | 2016 |
| Brand Borneo – How Do Tourists Know Sabah and Sarawak? SF Wong, BK Kler, S Laison Sondoh 2nd Global Tourism & Hospitality Conference and 15th Asia Pacific Forum for …, 2016 | | 2016 |
| The Sabah Tourism Brand: Sense of Place in a Multicultural Melting Pot on the Island of Borneo SF Wong, BK Kler, S Laison Sondoh 21st Asia Pacific Tourism Association (APTA) Annual Conference, 106-108, 2015 | | 2015 |
BALVINDER KAUR KLER, Ph.DAssociate Professor, Universiti Malaysia SabahVerified email at ums.edu.my