| Food waste reduction practices in German food retail D Hermsdorf, M Rombach, V Bitsch British Food Journal 119 (12), 2532-2546, 2017 | 117 | 2017 |
| Food movements in Germany: Slow food, food sharing, and dumpster diving M Rombach, V Bitsch International Food and Agribusiness Management Review 18 (3), 1-24, 2015 | 89 | 2015 |
| Is cultured meat a promising consumer alternative? Exploring key factors determining consumer's willingness to try, buy and pay a premium for cultured meat M Rombach, D Dean, F Vriesekoop, W de Koning, LK Aguiar, M Anderson, ... Appetite 179, 106307, 2022 | 60 | 2022 |
| A local gap in sustainable food procurement: Organic vegetables in Berlin’s school meals CL Braun, M Rombach, AM Häring, V Bitsch Sustainability 10 (11), 4245, 2018 | 51 | 2018 |
| A design thinking approach to teaching sustainability V Manna, M Rombach, D Dean, HG Rennie Journal of Marketing Education 44 (3), 362-374, 2022 | 35 | 2022 |
| Making food rescue your business: Case studies in Germany R Sedlmeier, M Rombach, V Bitsch Sustainability 11 (18), 5101, 2019 | 30 | 2019 |
| “Got milk alternatives?” Understanding key factors determining US consumers’ willingness to pay for plant-based milk alternatives M Rombach, DL Dean, V Bitsch Foods 12 (6), 1277, 2023 | 26 | 2023 |
| Risk communication and market effects during foodborne illnesses: a comparative case study of bacterial outbreaks in the US and in Germany V Bitsch, N Koković, M Rombach International Food and Agribusiness Management Review 17 (3), 97-114, 2014 | 21 | 2014 |
| Understanding preferences of German flower consumers: The desire for sustained beauty M Rombach, N Widmar, E Byrd, V Bitsch International Journal of Retail & Distribution Management 46 (6), 560-576, 2018 | 20 | 2018 |
| Comparing German and Italian food banks: Actors’ knowledge on food insecurity and their perception of the interaction with food bank users M Rombach, V Bitsch, E Kang, F Ricchieri British Food Journal 120 (10), 2425-2438, 2018 | 19 | 2018 |
| Determinants of customer loyalty to online food service delivery: evidence from Indonesia, Taiwan, and New Zealand M Rombach, A Kartikasari, DL Dean, D Suhartanto, BT Chen Journal of Hospitality Marketing & Management 32 (6), 818-842, 2023 | 16 | 2023 |
| Understanding key factors influencing consumers’ willingness to try, buy, and pay a price premium for mycoproteins D Dean, M Rombach, W Koning, F Vriesekoop, W Satyajaya, P Yuliandari, ... Nutrients 14 (16), 3292, 2022 | 16 | 2022 |
| Do all roses smell equally sweet? Willingness to pay for flower attributes in specialized retail settings by German consumers M Rombach, NO Widmar, E Byrd, V Bitsch Journal of Retailing and Consumer Services 40, 91-99, 2018 | 16 | 2018 |
| Understanding apple attribute preferences of US consumers R Meike, DL Dean, T Baird Foods 11 (2), 166, 2022 | 15 | 2022 |
| Good deeds revisited: motivation and boundary spanning in formal volunteering M Rombach, E Kang, V Bitsch International Review on Public and Nonprofit Marketing 15, 105-126, 2018 | 15 | 2018 |
| Got waste: knowledge, behavior and self-assessment on food waste of university students in Germany A Gabriel, M Rombach, H Wieser, V Bitsch International Food and Agribusiness Management Review 24 (6), 951-970, 2021 | 14 | 2021 |
| Examining German media coverage of the re-evaluation of glyphosate V Villnow, M Rombach, V Bitsch Sustainability 11 (7), 1910, 2019 | 14 | 2019 |
| The ethically conscious flower consumer: Understanding fair trade cut flower purchase behavior in Germany M Rombach, DL Dean, NJO Widmar, V Bitsch Sustainability 13 (21), 12133, 2021 | 12 | 2021 |
| Just Love Me, Feed Me, Never Leave Me: Understanding Pet Food Anxiety, Feeding and Shopping Behavior of US Pet Owners in Covidian Times DL Rombach, Meike, Dean Animals 11 (11), https://doi.org/10.3390/ani11113101, 2021 | 12* | 2021 |
| Should I really pay a premium for this? Consumer perspectives on cultured muscle, plant-based and fungal-based protein as meat alternatives D Dean, M Rombach, F Vriesekoop, W de Koning, LK Aguiar, M Anderson, ... Journal of International Food & Agribusiness Marketing 36 (3), 502-526, 2024 | 10 | 2024 |
Prof. Dr. Vera BitschTechnische Universität MünchenVerified email at tum.de
