| Remanufacturing as a marketing strategy A Atasu, M Sarvary, LN Van Wassenhove Management science 54 (10), 1731-1746, 2008 | 1197 | 2008 |
| Knowledge management and competition in the consulting industry M Sarvary California management review 41 (2), 95-107, 1999 | 1086 | 1999 |
| Network effects and personal influences: The diffusion of an online social network Z Katona, PP Zubcsek, M Sarvary Journal of marketing research 48 (3), 425-443, 2011 | 982 | 2011 |
| When and how is the Internet likely to decrease price competition? R Lal, M Sarvary Marketing Science 18 (4), 485-503, 1999 | 818 | 1999 |
| “Bricks and clicks”: The impact of product returns on the strategies of multichannel retailers E Ofek, Z Katona, M Sarvary Marketing Science 30 (1), 42-60, 2011 | 622 | 2011 |
| Efficient take‐back legislation A Atasu, LN Van Wassenhove, M Sarvary Production and Operations Management 18 (3), 243-258, 2009 | 514 | 2009 |
| Which products are best suited to mobile advertising? A field study of mobile display advertising effects on consumer attitudes and intentions Y Bart, AT Stephen, M Sarvary Journal of Marketing Research 51 (3), 270-285, 2014 | 500 | 2014 |
| Leveraging the customer base: Creating competitive advantage through knowledge management E Ofek, M Sarvary Management science 47 (11), 1441-1456, 2001 | 386 | 2001 |
| Staged estimation of international diffusion models: An application to global cellular telephone adoption MG Dekimpe, PM Parker, M Sarvary Technological forecasting and social change 57 (1-2), 105-132, 1998 | 321 | 1998 |
| Global diffusion of technological innovations: A coupled-hazard approach MG Dekimpe, PM Parker, M Sarvary Journal of Marketing Research 37 (1), 47-59, 2000 | 313 | 2000 |
| Beyond Bitcoin: The Economics of Digital Currencies and Blockchain Technolgies H Halaburda, M Sarvary, G Haeringer Springer International Publishing, 2022 | 243* | 2022 |
| The race for sponsored links: Bidding patterns for search advertising Z Katona, M Sarvary Marketing Science 29 (2), 199-215, 2010 | 236 | 2010 |
| Content vs. advertising: The impact of competition on media firm strategy D Godes, E Ofek, M Sarvary Marketing Science 28 (1), 20-35, 2009 | 234 | 2009 |
| “Globalization”: modeling technology adoption timing across countries MG Dekimpe, PM Parker, M Sarvary Technological Forecasting and Social Change 63 (1), 25-42, 2000 | 205 | 2000 |
| R&D, marketing, and the success of next-generation products E Ofek, M Sarvary Marketing Science 22 (3), 355-370, 2003 | 176 | 2003 |
| News consumption and media bias Y Xiang, M Sarvary Marketing Science 26 (5), 611-628, 2007 | 160 | 2007 |
| Weathering tight economic times: The sales evolution of consumer durables over the business cycle B Deleersnyder, MG Dekimpe, M Sarvary, PM Parker Quantitative Marketing and Economics 2, 347-383, 2004 | 158 | 2004 |
| Maersk line: B2B social media—“It's communication, not marketing” Z Katona, M Sarvary California management review 56 (3), 142-156, 2014 | 139 | 2014 |
| Differentiation with user-generated content K Zhang, M Sarvary Management Science 61 (4), 898-914, 2015 | 137* | 2015 |
| Marketing information: A competitive analysis M Sarvary, PM Parker Marketing science 16 (1), 24-38, 1997 | 120 | 1997 |
Zsolt KatonaHaas School of Business, UC BerkeleyVerified email at haas.berkeley.edu