| Introducing COBRAs: Exploring motivations for brand-related social media use DG Muntinga, M Moorman, EG Smit International Journal of advertising 30 (1), 13-46, 2011 | 2785 | 2011 |
| Brand relationship quality and its value for personal contact E Smit, F Bronner, M Tolboom Journal of business research 60 (6), 627-633, 2007 | 445 | 2007 |
| A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them ML Fransen, PWJ Verlegh, A Kirmani, EG Smit International journal of advertising 34 (1), 6-16, 2015 | 436 | 2015 |
| Understanding online behavioural advertising: User knowledge, privacy concerns and online coping behaviour in Europe EG Smit, G Van Noort, HAM Voorveld Computers in human behavior 32, 15-22, 2014 | 373 | 2014 |
| Effects of television brand placement on brand image EA Van Reijmersdal, PC Neijens, EG Smit Psychology & marketing 24 (5), 403-420, 2007 | 322 | 2007 |
| The effects of magazine-induced psychological responses and thematic congruence on memory and attitude toward the ad in a real-life setting M Moorman, PC Neijens, EG Smit Journal of Advertising 31 (4), 27-40, 2002 | 315 | 2002 |
| The effectiveness of health animations in audiences with different health literacy levels: an experimental study CS Meppelink, JCM van Weert, CJ Haven, EG Smit Journal of medical Internet research 17 (1), e3979, 2015 | 292 | 2015 |
| Strategies and motives for resistance to persuasion: An integrative framework ML Fransen, EG Smit, PWJ Verlegh Frontiers in psychology 6, 1201, 2015 | 262 | 2015 |
| A new branch of advertising: Reviewing factors that influence reactions to product placement E Van Reijmersdal, P Neijens, EG Smit Journal of advertising research 49 (4), 429-449, 2009 | 259 | 2009 |
| “I was right about vaccination”: Confirmation bias and health literacy in online health information seeking CS Meppelink, EG Smit, ML Fransen, N Diviani Journal of health communication 24 (2), 129-140, 2019 | 246 | 2019 |
| Why nonprofits are easier to endorse on social media: The roles of warmth and brand symbolism SF Bernritter, PWJ Verlegh, EG Smit Journal of Interactive Marketing 33 (1), 27-42, 2016 | 233 | 2016 |
| Effects of advertising likeability: A 10-year perspective EG Smit, LV Meurs, PC Neijens Journal of Advertising Research 46 (1), 73-83, 2006 | 222 | 2006 |
| The privacy trade-off for mobile app downloads: The roles of app value, intrusiveness, and privacy concerns VM Wottrich, EA van Reijmersdal, EG Smit Decision support systems 106, 44-52, 2018 | 220 | 2018 |
| Readers' reactions to mixtures of advertising and editorial content in magazines E Van Reijmersdal, P Neijens, E Smit Journal of Current Issues & Research in Advertising 27 (2), 39-53, 2005 | 203 | 2005 |
| The relat ion between actual and perceived interactivity HAM Voorveld, PC Neijens, EG Smit Journal of Advertising 40 (2), 77-92, 2011 | 197 | 2011 |
| Privacy concerns in chatbot interactions C Ischen, T Araujo, H Voorveld, G van Noort, E Smit Chatbot Research and Design: Third International Workshop, CONVERSATIONS …, 2020 | 196 | 2020 |
| Under-vaccinated groups in Europe and their beliefs, attitudes and reasons for non-vaccination; two systematic reviews N Fournet, L Mollema, WL Ruijs, IA Harmsen, F Keck, JY Durand, ... BMC public health 18, 1-17, 2018 | 188 | 2018 |
| How media factors affect audience responses to brand placement E Van Reijmersdal, E Smit, P Neijens International Journal of Advertising 29 (2), 279-301, 2010 | 183 | 2010 |
| Opening the black box: Understanding cross-media effects HAM Voorveld, PC Neijens, EG Smit Journal of Marketing Communications 17 (02), 69-85, 2011 | 179 | 2011 |
| Effects of eHealth interventions on medication adherence: a systematic review of the literature AJ Linn, M Vervloet, L van Dijk, EG Smit, JCM Van Weert Journal of medical Internet research 13 (4), e1738, 2011 | 177 | 2011 |