| Trust, satisfaction, and online repurchase intention Y Fang, I Qureshi, H Sun, P McCole, E Ramsey, KH Lim MIS quarterly 38 (2), 407-A9, 2014 | 1161 | 2014 |
| Repurchase intention in B2C e-commerce—A relationship quality perspective Y Zhang, Y Fang, KK Wei, E Ramsey, P McCole, H Chen Information & Management 48 (6), 192-200, 2011 | 694 | 2011 |
| Trust considerations on attitudes towards online purchasing: The moderating effect of privacy and security concerns P McCole, E Ramsey, J Williams Journal of Business Research 63 (9-10), 1018-1024, 2010 | 672 | 2010 |
| Understanding online customer repurchasing intention and the mediating role of trust–an empirical investigation in two developed countries I Qureshi, Y Fang, E Ramsey, P McCole, P Ibbotson, D Compeau European Journal of Information Systems 18 (3), 205-222, 2009 | 396 | 2009 |
| Refocusing marketing to reflect practice: The changing role of marketing for business P McCole Marketing Intelligence & Planning 22 (5), 531-539, 2004 | 332 | 2004 |
| The role of electronic commerce in creating virtual tourism destination marketing organisations A Palmer, P McCole International Journal of Contemporary Hospitality Management 12 (3), 198-204, 2000 | 282 | 2000 |
| The role of trust for electronic commerce in services P McCole International Journal of Contemporary Hospitality Management 14 (2), 81-87, 2002 | 235 | 2002 |
| The virtual re-intermediation of travel services: a conceptual framework and empirical investigation A Palmer, P McCole Journal of vacation marketing 6 (1), 33-47, 1999 | 125 | 1999 |
| Dealing with complaints in services P McCole International journal of contemporary hospitality management 16 (6), 345-354, 2004 | 123 | 2004 |
| A profile of adopters and non-adopters of eCommerce in SME professional service firms P McCole, E Ramsey Australasian Marketing Journal 13 (1), 36-48, 2005 | 112 | 2005 |
| Examining social customer relationship management among Irish hotels S Diffley, P McCole, E Carvajal-Trujillo International Journal of Contemporary Hospitality Management 30 (2), 1072-1091, 2018 | 102 | 2018 |
| E‐business in professional SMEs: the case of New Zealand E Ramsey, P McCole Journal of Small Business and Enterprise Development 12 (4), 528-544, 2005 | 94 | 2005 |
| Extending customer relationship management into a social context S Diffley, P McCole Social Media and Interactive Communications, 35-54, 2018 | 82 | 2018 |
| Factors that impact technology innovation adoption among Irish professional service sector SMEs E Ramsey, P Ibbotson, P McCole International journal of innovation management 12 (04), 629-654, 2008 | 60 | 2008 |
| A critical evaluation of the role of trust in direct marketing over the internet P McCole, A Palmer World Marketing Congress, University of Cardiff, Wales, 2001 | 56 | 2001 |
| Food environment intervention improves food knowledge, wellbeing and dietary habits in primary school children: Project Daire, a randomised-controlled, factorial design cluster … SF Brennan, F Lavelle, SE Moore, M Dean, MC McKinley, P McCole, ... International Journal of Behavioral Nutrition and Physical Activity 18, 1-18, 2021 | 53 | 2021 |
| Application of projective techniques in an e-business research context: A response to ‘Projective techniques in market research-valueless subjectivity or insightful reality?’ E Ramsey, P Ibbotson, P McCole International Journal of Market Research 48 (5), 551-573, 2006 | 53 | 2006 |
| The role of structural assurance on previous satisfaction, trust and continuance intention: The case of online betting P McCole, E Ramsey, A Kincaid, Y Fang, H Li Information Technology & People 32 (4), 781-801, 2019 | 51 | 2019 |
| Internet‐enabled technology in knowledge‐intensive business services: a comparison of Northern Ireland, the Republic of Ireland and New Zealand P McCole, E Ramsey Marketing intelligence & planning 22 (7), 761-779, 2004 | 45 | 2004 |
| Marketing is not dead: a response to “Elegy on the death of marketing” P McCole European Journal of Marketing 38 (11/12), 1349-1354, 2004 | 41 | 2004 |
