| A handbook on structural equation modeling using AMOS Z Awang Universiti Technologi MARA Press, Malaysia, 83-102, 2012 | 1281* | 2012 |
| SEM Made Simple Z Awang MPWS Publisher, 2015 | 1163* | 2015 |
| A comparison of partial least square structural equation modeling (PLS-SEM) and covariance based structural equation modeling (CB-SEM) for confirmatory factor analysis W Afthanorhan International Journal of Engineering Science and Innovative Technology 2 (5 …, 2013 | 919 | 2013 |
| Research methodology and data analysis second edition Z Awang UiTM Press, 2012 | 709 | 2012 |
| Assessing the effects of service quality on customer satisfaction A Afthanorhan, Z Awang, N Rashid, H Foziah, P Ghazali Management Science Letters 9 (1), 13-24, 2019 | 544 | 2019 |
| Parametric and non parametric approach in structural equation modeling (SEM): The application of bootstrapping Z Awang, A Afthanorhan, MAM Asri Modern Applied Science 9 (9), 58, 2015 | 445 | 2015 |
| The Likert scale analysis using parametric based Structural Equation Modeling (SEM) Z Awang, A Afthanorhan, M Mamat Computational Methods in Social Sciences 4 (1), 13, 2016 | 380 | 2016 |
| A handbook on SME: For Academicians and practitioners Z Awang MPWS Rich Resources, 2014 | 346* | 2014 |
| Modelling job satisfaction and work commitment among lecturers: A case of UiTM Kelantan Z Awang, JH Ahmad, NM Zin Journal of Statistical Modeling and Analytics 1 (2), 45-59, 2010 | 312 | 2010 |
| The influence of hospital image and service quality on patients’ satisfaction and loyalty A Asnawi, Z Awang, A Afthanorhan, M Mohamad, F Karim Management Science Letters 9 (6), 911-920, 2019 | 293 | 2019 |
| An evaluation of measurement model for medical tourism research: the confirmatory factor analysis approach Z Awang, A Afthanorhan, M Mohamad, MAM Asri International Journal of Tourism Policy 6 (1), 29-45, 2015 | 288 | 2015 |
| A handbook on SEM Z Awang Structural equation modeling, 2012 | 249 | 2012 |
| The influence of green practices by non-green hotels on customer satisfaction and loyalty in hotel and tourism industry Y Yusof, Z Awang, K Jusoff, Y Ibrahim International Journal of Green Economics 11 (1), 1-14, 2017 | 176 | 2017 |
| A handbook on SEM structural equation modelling: SEM using AMOS graphic Z Awang Unpublished Manuscript, 2012 | 175 | 2012 |
| Research methodology and data analysis A Zainudin UniversitiTeknologi MARA Publication Centre (UiTM Press), Shah Alam, 2012 | 171 | 2012 |
| Exploratory factor analysis of Entrepreneurial orientation in the context of Bangladeshi small and medium Enterprises (SMEs) ASMM Hoque, BA Siddiqui, ZB Awang, SMAT Baharu European Journal of Management and Marketing Studies, 2018 | 146 | 2018 |
| An extensive comparison of CB-SEM and PLS-SEM for reliability and validity A Afthanorhan, Z Awang, N Aimran International Journal of Data and Network Science 4 (4), 357-364, 2020 | 145 | 2020 |
| A handbook on structural equation modeling Z Awang MPWS Rich Resources, 2014 | 143 | 2014 |
| Research methodology for business & social science ZH Awang Pusat Penerbitan Universiti, Universiti Teknologi MARA, 2010 | 139 | 2010 |
| EXQ: measurement of healthcare experience quality in Malaysian settings: A contextualist perspective M Kashif, S Zakiah Melatu Samsi, Z Awang, M Mohamad International Journal of Pharmaceutical and Healthcare Marketing 10 (1), 27-47, 2016 | 136 | 2016 |
Mahadzirah MohamadProfessor of MarketingVerified email at unisza.edu.my