| From awe to ecological behavior: The mediating role of connectedness to nature Y Yang, J Hu, F Jing, B Nguyen Sustainability 10 (7), 2477, 2018 | 155 | 2018 |
| How Customer Experience Affects the Customer- Based Brand Equity for Tourism Destinations YYXLJ Li Journal of Travel & Tourism Marketing, 2015 | 135 | 2015 |
| The concept of consumer vulnerability: Scale development and validation HY Shi, FJ Jing, Y Yang, B Nguyen International Journal of Consumer Studies 41 (6), 769-777, 2017 | 81 | 2017 |
| Travel arrangement as a moderator in image–satisfaction–behavior relations: An investigation of Chinese outbound travelers X Liu, JJ Li, Y Yang Journal of Vacation Marketing 21 (3), 225-236, 2015 | 74 | 2015 |
| How does perceived value affect travelers' satisfaction and loyalty? FJJL Yan Yang, Xiaoming Liu Social Behavior and Personality 42 (10), 1733-1744, 2014 | 66* | 2014 |
| Model of Coach Electing Y Yang, W Qiu 2009 International Conference on Management and Service Science, 1-4, 2009 | 60* | 2009 |
| Awe, spirituality and conspicuous consumer behavior J Hu, Y Yang, FJ Jing, B Nguyen International Journal of Consumer Studies 42 (6), 829-839, 2018 | 52 | 2018 |
| Describing and testing gender as moderator: illustrated substantively with a hypothesized relation between image, satisfaction, and behavioural intentions JJLYB Yang Anatolia An International Journal of Tourism and Hospitality Research 26 (2 …, 2015 | 44 | 2015 |
| The role of the third party in trust repair process Y Yu, Y Yang, F Jing Journal of Business Research 78, 233-241, 2017 | 36 | 2017 |
| Self-diminishing effects of awe on consumer forgiveness in service encounters Y Yang, J Hu Journal of Retailing and Consumer Services 60, 102491, 2021 | 34 | 2021 |
| China’s outbound tourism: Investigating word-of-mouth and its effect on perceived value, satisfaction and loyalty Y Yang, F Jing, B Nguyen Journal of China Tourism Research 12 (2), 159-178, 2016 | 25 | 2016 |
| Awe, consumer conformity and social connectedness Y Yang, J Hu, B Nguyen Marketing Intelligence & Planning 39 (7), 893-908, 2021 | 22 | 2021 |
| Network centrality in a virtual brand community: Exploring an antecedent and some consequences BS Yan, FJ Jing, Y Yang, XD Wang Social Behavior and Personality: an international journal 42 (4), 571-581, 2014 | 13 | 2014 |
| Does awe facilitate conformity in tourism consumption? Evidence from China Y Yang, J Hu, FJ Jing The Service Industries Journal 44 (5-6), 437-455, 2024 | 5 | 2024 |
| How types of online commodities affect online impulse buying X Zhang, F Jing, Y Yang Journal of Management Science 25 (3), 69-77, 2012 | 4 | 2012 |
| Self‐improvement or hedonic enjoyment? Effect of romantic experiences on consumer product preferences J Zhang, Y Yang, S Jin, F Jing Journal of Consumer Behaviour 23 (6), 2883-2896, 2024 | 2 | 2024 |
| How to buy happiness? The effect of purchase type on happiness Y YU, FJ JING, Y YANG Advances in Psychological Science 27 (12), 2133, 2019 | 2 | 2019 |
| Determinants of players' stickiness in online sports simulation games: Evidence from China Y Yang, S Jin Social Behavior and Personality: an international journal 52 (8), 1-9, 2024 | 1 | 2024 |
| Risk analysis of athlete transfer in professional sport: A case study L Wang, Y Yang 2011 International Conference on Management and Service Science, 1-3, 2011 | 1 | 2011 |
| Multi-player game of sports event reputation Y Yang, W Qiu, L Wang 2009 International Conference on Management and Service Science, 1-4, 2009 | 1 | 2009 |
Jun (Justin) Li, PhD, Full ProfessorSchool of Tourism Management, South China Normal UniversityVerified email at scnu.edu.cn