| Measures of perceived interactivity: An exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity SJ McMillan, JS Hwang Journal of advertising 31 (3), 29-42, 2002 | 1758 | 2002 |
| The microscope and the moving target: The challenge of applying content analysis to the World Wide Web SJ McMillan Journalism & Mass Communication Quarterly 77 (1), 80-98, 2000 | 1079 | 2000 |
| Exploring models of interactivity from multiple research traditions: Users, documents, and systems SJ McMillan The handbook of new media, 205-229, 2006 | 946 | 2006 |
| Defining interactivity: A qualitative identification of key dimensions EJ Downes, SJ McMillan New media & society 2 (2), 157-179, 2000 | 819 | 2000 |
| Response variation in e-mail surveys: An exploration. KB Sheehan, SJ McMillan Journal of advertising research 39 (4), 45-45, 1999 | 685 | 1999 |
| A four-part model of cyber-interactivity: Some cyber-places are more interactive than others SJ McMillan New media & society 4 (2), 271-291, 2002 | 596 | 2002 |
| Coming of age with the internet: A qualitative exploration of how the internet has become an integral part of young people’s lives SJ McMillan, M Morrison New media & society 8 (1), 73-95, 2006 | 580 | 2006 |
| Effects of structural and perceptual factors on attitudes toward the website SJ McMillan, JS Hwang, G Lee Journal of advertising research 43 (4), 400-409, 2003 | 459 | 2003 |
| Evaluation of internet advertising research: A bibliometric analysis of citations from key sources J Kim, SJ McMillan Journal of Advertising 37 (1), 99-112, 2008 | 356 | 2008 |
| Gearing up for mobile advertising: A cross‐cultural examination of key factors that drive mobile messages home to consumers YK Choi, JS Hwang, SJ McMillan Psychology & Marketing 25 (8), 756-768, 2008 | 263 | 2008 |
| Interactivity is in the eye of the beholder: Function, perception, involvement, and attitude toward the web site SJ McMillan Proceedings of the conference-American academy of advertising, 71-78, 2000 | 257 | 2000 |
| Corporate web sites as advertising: An analysis of function, audience, and message strategy JS Hwang, SJ McMillan, G Lee Journal of Interactive Advertising 3 (2), 10-23, 2003 | 232 | 2003 |
| Motivators for the intention to use mobile TV: A comparison of South Korean males and females Y Kyun Choi, J Kim, SJ McMillan International Journal of Advertising 28 (1), 147-167, 2009 | 141 | 2009 |
| Experience effects on interactivity: Functions, processes, and perceptions J Kim, N Spielmann, SJ McMillan Journal of Business Research 65 (11), 1543-1550, 2012 | 136 | 2012 |
| Online marketing communications: Exploring online consumer behavior by examining gender differences and interactivity within internet advertising C McMahan, R Hovland, S McMillan Journal of Interactive Advertising 10 (1), 61-76, 2009 | 135 | 2009 |
| The researchers and the concept: Moving beyond a blind examination of interactivity SJ McMillan Journal of Interactive Advertising 5 (2), 1-4, 2005 | 132 | 2005 |
| Who pays for content? Funding in interactive media SJ McMillan Journal of computer-mediated communication 4 (1), JCMC413, 1998 | 123 | 1998 |
| Internet advertising: One face or many SJ McMillan Internet advertising: Theory and research 2, 15-36, 2004 | 118 | 2004 |
| Health communication and the Internet: Relations between interactive characteristics of the medium and site creators, content, and purpose SJ McMillan Health Communication 11 (4), 375-390, 1999 | 105 | 1999 |
| The return of the house call: The role of Internet-based interactivity in bringing health information home to older adults W Macias, S McMillan Health communication 23 (1), 34-44, 2008 | 96 | 2008 |
Wendy MaciasTCUVerified email at tcu.edu
