Articles with public access mandates - Sally J. McMillanLearn more
Not available anywhere: 2
Motivators for the intention to use mobile TV: A comparison of South Korean males and females
Y Kyun Choi, J Kim, SJ McMillan
International Journal of Advertising 28 (1), 147-167, 2009
Mandates: US National Institutes of Health
SOAP BOX OR BOX OF SOAP: Consumer understanding of the news, advertising, and funding sources for user-generated content
SJ McMillan
Information, Communication & Society 13 (6), 820-843, 2010
Mandates: US National Institutes of Health
Available somewhere: 1
Online marketing communications: Exploring online consumer behavior by examining gender differences and interactivity within internet advertising
C McMahan, R Hovland, S McMillan
Journal of Interactive Advertising 10 (1), 61-76, 2009
Mandates: US National Institutes of Health
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