| Public sector leadership: new perspectives for research and practice DC Orazi, A Turrini, G Valotti International Review of Administrative Sciences 79 (3), 486-504, 2013 | 354 | 2013 |
| “They Did Not Walk the Green Talk!:” How Information Specificity Influences Consumer Evaluations of Disconfirmed Environmental Claims DC Orazi, EY Chan Journal of Business Ethics 163, 107-123, 2019 | 78 | 2019 |
| Developing improvisational skills: The influence of individual orientations PV Mannucci, DC Orazi, de Valck Kristine Administrative Science Quarterly, 2021 | 76 | 2021 |
| Running field experiments using Facebook split test DC Orazi, AC Johnston Journal of Business Research 118, 189-198, 2020 | 72 | 2020 |
| A multi-stakeholder IMC framework for networked brand identity DC Orazi, A Spry, MN Theilacker, J Vredenburg European Journal of Marketing 51 (3), 551-571, 2017 | 52 | 2017 |
| To erect temples to virtue: Effects of state mindfulness on other-focused ethical behaviors DC Orazi, J Chen, EY Chan Journal of Business Ethics 169 (4), 785-798, 2021 | 44 | 2021 |
| The nature and framing of gambling consequences in advertising DC Orazi, J Lei, LL Bove Journal of Business Research 68 (10), 2049-2056, 2015 | 39 | 2015 |
| There and back again: Bleed from extraordinary experiences DC Orazi, T van Laer Journal of Consumer Research 49 (5), 904-925, 2023 | 31 | 2023 |
| Non-Face Emojis in Digital Marketing: Effects, Contingencies, and Strategic Recommendations DC Orazi, B Ranjan, Y Cheng Journal of the Academy of Marketing Science 51 (3), 570-597, 2023 | 27 | 2023 |
| Empowering social change through advertising co-creation: the roles of source disclosure, sympathy and personal involvement DC Orazi, LL Bove, J Lei Social and Environmental Issues in Advertising, 159-176, 2018 | 27 | 2018 |
| Integrating Construal Level Theory in the design of fear appeals in IS security research DC Orazi, M Warkentin, A Johnston Communications of the Association for Information System 45, 397-410, 2019 | 24 | 2019 |
| Revisiting fear appeals: A structural re-inquiry of the protection motivation model DC Orazi, M Pizzetti International Journal of Research in Marketing 32 (2), 223-225, 2015 | 24 | 2015 |
| Consumer escapism: Scale development, validation, and physiological associations DC Orazi, KY Mah, T Derksen, KB Murray Journal of Business Research 160, 113805, 2023 | 18 | 2023 |
| Straight to the Heart of Your Target Audience: Personalized Advertising Systems Based On Wearable Technology and Heart-Rate Variability DC Orazi, G Nyilasy Journal of Advertising Research 59 (2), 137-141, 2019 | 18 | 2019 |
| Workplace leadership: a review of prior research DC Orazi, L Good, M Robin, B Van Wanrooy, J Olsen, P Gahan Centre for Workplace Leadership, 2014 | 18 | 2014 |
| No Rest for the Wicked: The Epidemic Life Cycle of Wicked Consumer Behavior M Koch, DC Orazi Journal of Macromarketing 37 (4), 356-368, 2017 | 17 | 2017 |
| LARPnography: An embodied embedded cognition method to probe the future DC Orazi, AGB Cruz European Journal of Marketing 53 (8), 1637-1664, 2019 | 16 | 2019 |
| Co-creating affective atmospheres in retail experience A Joy, JJ Wang, DC Orazi, S Yoon, K LaTour, C Peña Journal of Retailing 99 (2), 297-317, 2023 | 14 | 2023 |
| Collaborative authenticity: How stakeholder-based source effects influence message evaluations in integrated care DC Orazi, FJ Newton European Journal of Marketing 52 (11), 2215 - 2231, 2018 | 12 | 2018 |
| Improvisation takes practice PV Mannucci, DC Orazi, K de Valck Harvard Business Review 11, 2021 | 8 | 2021 |
Liliana L. BoveThe University of MelbourneVerified email at unimelb.edu.au